NEW YORK, April 5, 2016 /PRNewswire/ -- This research service identifies the major market drivers, restraints, country-wise trends, and segment trends in the APAC road marking and traffic paints and coatings market. The study covers trends in the countries of Malaysia, Indonesia, Thailand, Vietnam, South Korea, and China, along with Australia and New Zealand. The research includes an in-depth analysis on performance-based markings and paint-based markings. Competitive structure and market share analysis have been included at the total market level; unit shipment, revenue forecasts, and pricing trends have also been provided. The study concludes with the three big predictions for the market.
Key Questions This Study Will Answer
- Is the market growing? How long will it continue to grow and at what rate?
- Which are the countries that are posed to grow highest?
- What are the key factors driving and restricting growth in this market?
- What are the regional trends in the market?
- What are the key road construction activities impacting the demand for road marking and traffic paints?
- What are the key marking materials used across different countries within the APAC region?
Customers in the road marking market are often large road contractors handling multiple projects. This results in a high bargaining power of customers, who demand products with superior performance and durability at competitive prices.
Strong economic growth, along with favourable macro -economic indicators within the APAC countries, presents tremendous opportunities for infrastructure development activities. Increased road construction/renovation projects in the region boosts demand for road marking materials.
Growing focus on health, wellness, and well - being is expected to significantly impact the road marking market, thereby boosting the share of water -borne markings. Water -borne markings with low/no volatile organic compound (VOC) emissions hold a major share in countries such as Malaysia, Indonesia, ANZ, and South Korea.
Road contractors or service providers often have in-house road marking capability, established to primarily cater to their inhouse demand. However, certain companies sell products to other customers in the road marking space. Vertically integrated companies gain a competitive edge in the market, as they have better control over quality and performance, as well as supply of materials.
Technological advancements in terms of increasing retro-reflectivity and skid resistance in road markings are gaining momentum within the APAC region. Global suppliers, after introducing advanced products in European and North American markets, are trying to replicate their technical sophistication in the APAC region. This is expected to become a key competitive advantage.
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