ATLANTA, June 16, 2016 /PRNewswire/ -- In a continuing effort to provide apartment searchers with an authentic experience in an increasingly visual online landscape, RentPath relied on user feedback and renter research to help create a refreshed version of Apartment Guide. The new Apartment Guide website design was unanimously selected by a panel of apartment shoppers and features a modern, clean and updated feel while maintaining the streamlined, easy-to-use functionality of the original site.
"No one is better qualified to offer feedback for Apartment Guide than the users themselves, and we'd be shortchanging ourselves not to take their valuable responses into account," said Mike Child, chief technology officer for RentPath. "The primary objective is to optimize the apartment search experience to help prospective renters find the perfect home, and a key portion of that process is innovating in an ever-evolving marketplace."
RentPath found through consumer surveys that renters want readily available apartment information and high quality images to help choose the right community. Relying on this feedback, RentPath developed the new Apartment Guide to feature:
- Surfacing more relevant information for the prospective resident
- Cleaner, larger images and intuitive navigation to showcase RentPath's most extensive photo, video and floor plan library
- A greater emphasis on desired renter information and community features
- Intuitive site and map navigation
The new Apartment Guide also provides prospective renters with a consistent visual experience across all devices, including mobile phones, tablets and desktop computers. These changes are designed to provide a more authentic experience to prospective renters while driving more quality leads to apartment communities.
These changes are only the start of a transformation process for Apartment Guide that will continue over the course of the next few months.
The refreshed Apartment Guide website design will be demonstrated at the RentPath Booth (#1227) June 16th and 17th at the National Apartment Association's Education Conference & Exposition in San Francisco.
RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath's category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. With an unmatched search capability, amplified by constantly refined tools and industry insights, RentPath provides consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions. The brand's commitment to maximizing owner and manager value makes RentPath a leading multifamily housing industry partner. For more information, visit www.rentpath.com.
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