Apartments.com Launches First-Ever TV Commercials to Capture the Attention of Renters Who Need an Apartment
Spots Confront Viewers with Uncomfortable Living Situations to Remind Them Where to Go When They Need An Apartment
CHICAGO, Oct. 31, 2011 /PRNewswire/ -- While most people shutter when recounting the time they walked in on their mom and dad getting hot and heavy, Apartments.com is capitalizing on these very cringe-worthy moments to capture the attention of young renters who either find themselves living in similar situations, or who can empathize, with the launch of its first-ever TV advertising campaign. By conjuring up images many would soon hope to forget, the two 30-second TV spots create a sense of urgency for finding an apartment, and then provide viewers with the destination to answer their apartment needs.
"We want to make a lasting impression on apartment hunters with our ads," says Kevin Doyle, senior vice president and general manager of Apartments.com. "Most people are only in the market for an apartment once a year, so it's important for us to remind them where to go when they need to find an apartment. Whether or not we are making viewers relive these awkward yet playful living situations, or sympathize with the characters involved, we think our ads will keep our brand fresh in the minds of renters by making an emotional connection with them."
Running simultaneously and airing now, many Americans can now view the two spots—entitled Date Night and Family Shower—carrying the appropriate tagline: Need An Apartment? during popular prime-time television programing nationwide. Contagious LA, a creative production company, wrote and produced the spots.
"We see these commercials as another important investment in our brand," continues Doyle. "With our debut into TV advertising, we are not only broadening our reach to this enormous audience of renters, but we are also drumming up additional exposure for our valued advertisers by creating more opportunities for them to connect with apartment shoppers."
Apartments.com (http://www.apartments.com) is a leading national apartment Internet listing subscription service with more than 50,000 unique addresses representing millions of rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. By incorporating the most relevant products to reach renters including personalized searches and highly visual ads featuring live chat, real-time rent, online video walk-through demonstrations, professional photography, a mobile website and iPhone app, Apartments.com creates easy access to its listings. Providing unmatched exposure to its advertisers through an intuitive name, strategic search engine placements, featured partnerships including Yahoo! Real Estate, Univision and more than 120 newspaper websites and innovative emerging media, Apartments.com reaches millions of renters nationwide, driving both qualified traffic and highly-engaged renters to leasing offices nationwide. Apartments.com is a division of Chicago-based Classified Ventures, LLC. The Apartments.com network of apartment rental websites includes Apartment Home Living (http://www.apartmenthomeliving.com), a leading social media apartment website distinguished by a "live for fun" community experience, proprietary lifestyle matching and local living guides to help renters find their perfect place to live.
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