Apartments.com Launches Redesigned Site to Help Renters Find the Perfect Apartment
Website Enhancements Give Renters More Control Over Their Apartment Search, Creating Easy Access to Listings that Meet Their Needs
CHICAGO, March 28, 2011 /PRNewswire/ -- Apartments.com recently launched a redesigned website that offers a faster, easier and more intuitive way for renters to search for – and find – the perfect apartment. The new website puts Apartments.com advertisers in touch with highly-qualified renters by closely matching their property listing to the specific search criteria of the user. By providing apartment shoppers with a more powerful search experience through several key website enhancements—including a redesigned home page, intuitive navigation and one click access to relevant search results—Apartments.com continues to deepen its footprint as a national, category leader within the rental space.
"We want to make the apartment search process more meaningful for renters," said Kevin Doyle, senior vice president and general manager, Apartments.com. "To help simplify this experience, we conducted extensive user testing and research to pinpoint what renters want most during their apartment search. In response, we have retooled our site to answer those needs, including the most relevant results in fewer clicks, streamlined options to begin an apartment search and keeping results fresh by indicating which listings are new or have been recently updated. By enhancing our site experience for renters, we are confident that our advertisers will benefit from an increased number of renters contacting their leasing offices who are ready to rent."
One Click Access to Apartment Search Results
Apartments.com visitors can now access search results in one click. With a streamlined website design featuring intuitive navigation that begins with either a city, state, zip code or map-based search option from the homepage, Apartments.com visitors can now reach apartment community listings in fewer steps. To assure apartment hunters that they are receiving the freshest set of results, listings that are new or have been updated with current rental information are labeled "New" or "Updated."
A More Relevant Search Experience
A more intuitive search experience gives apartment shoppers more control to view apartment communities that best match their rental requirements, increasing the number of qualified renters contacting the leasing office. To help apartment hunters distinguish which communities suit their needs, listings which are exact matches to their search criteria will appear at the top of search results and be clearly labeled as "Best Match," followed by "Close Match," listings which are those that most closely meet the specifications of the renter but are not exact. Once the results have been delivered, renters can continue to narrow down their options using advanced filtering functions on the website.
Visit Apartments.com at http://www.apartments.com to check out the latest website enhancements. Apartments.com advertisers interested in a personal tour or demo of the website are encouraged to contact their advertising consultant today.
Apartments.com (http://www.apartments.com) is a leading national apartment Internet listing subscription service with more than 50,000 unique addresses representing millions of rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. By incorporating the most relevant products to reach renters including personalized searches and highly visual ads featuring live chat, real-time rent, online video walk-through demonstrations, professional photography, a mobile website and iPhone app, Apartments.com creates easy access to its listings. Providing unmatched exposure to its advertisers through an intuitive name, strategic search engine placements, featured partnerships including Yahoo! Real Estate, Univision and more than 120 newspaper websites and innovative emerging media, Apartments.com reaches millions of renters nationwide, driving both qualified traffic and highly-engaged renters to leasing offices nationwide. Apartments.com is a division of Chicago-based Classified Ventures, LLC. The Apartments.com network of apartment rental websites includes Apartment Home Living (http://www.apartmenthomeliving.com), a leading social media apartment website distinguished by a "live for fun" community experience, proprietary lifestyle matching and local living guides to help renters find their perfect place to live.
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