NEW YORK, Dec. 6, 2016 /PRNewswire/ -- Apester, the interactive content creation platform for publishers and brands, powered Time.com's third-annual reader poll for the first time, which selected Indian Prime Minister Narendra Modi as "Person of the Year." Time.com's much anticipated feature comes out later this week (December 7, 2016). Time.com's reader poll inspires audiences to voice their opinions about people who have most influenced the world this year.
The poll, which kicked off Thursday, November 17, included two randomized polls, one with 26 slides in succession and the second a head-to-head poll. One million unique votes were tabulated; 26 million votes from 139 countries were tallied on all slides.
Says Apester Co-founder and CEO Moti Cohen, "Today's audiences want to do more than just read the news - they want to participate in it. With Apester's interactive technology, Time.com is enabling users to express their own viewpoint. At the same time, our polling technology spurs engagement and is an important monetization tool."
Apester is a global interactive content platform that inspires audiences to actively participate in the media storytelling experience. Over 10,000 editors leverage Apester's solutions to transform one-way stories into dynamic, conversational moments with audiences, deepening engagement, and generating data-driven insights while providing enriched messaging opportunities for brands. Apester reaches more than 200 million consumers monthly across 1,500 publishing partners including AOL, Huffington Post, Time Inc., Fox Sports, Forbes, Ad Age, CNET, Telegraph Media and SKY news. Founded in 2013, Apester is headquartered in New York with offices in London, Munich and Tel Aviv, and is backed by Blumberg Capital and Mangrove Capital Partners.
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