App Annie Hires AppPicker Founder as Director of Business Development Luis Gutierrez to help private equity and venture capital industries make smarter investment decisions with industry's top app store data and market intelligence

SAN FRANCISCO, Dec. 17, 2012 /PRNewswire/ -- App Annie, the industry leader in app store analytics and market intelligence for the global app economy, announced today that Luis Gutierrez has joined the company as Director of Business Development, based out of the San Francisco office. Gutierrez has an extensive background that ranges from investment advising to reporting on the rapidly growing app and mobile space as the founder of Dutz Technologies LLC, publisher of AppPicker. Gutierrez will use his expertise to bring App Annie's market intelligence to the financial services and venture capital communities to help inform their investment strategies in the emerging mobile app industry.

"Luis is a perfect fit for this position, as his experience in both the investment and mobile app space will be key in driving App Annie's awareness among stakeholders from the financial services and investor communities who have a commercial interest in apps," said Bertrand Schmitt, CEO, App Annie. "As the mobile app market continues to grow, Luis will allow us to better serve investors and equity analysts by providing them with the industry's best available data and market intelligence on the app economy."

"I'm looking forward to utilizing my background in investing and knowledge about the app economy to transform App Annie's incredible business momentum into sustainable growth," said Gutierrez. "App Annie's high quality data is informing the direction of the app market and I'm excited to be able to bring this wealth of data to the financial and investor audience."

Gutierrez brings more than 14 years of experience in the investment world, and has been involved with the mobile app industry since Apple popularized the concept with the launch of its App Store. Prior to founding Dutz Technologies he spent more than a decade working at Fisher—one of the largest, privately owned high-net-worth asset management firms in the U.S.—holding several senior management roles including Senior Vice President of Mergers and Acquisitions. When Dutz was acquired earlier this year, Gutierrez put his focus into writing "Super Apps," an eBook covering Apple's App Store history and providing advice to developers on how to market their apps. He graduated from the University of California at Berkeley, with a degree in political science.

About App Annie
App Annie is the industry leader in app store analytics and market intelligence for the global app economy. More than 80 percent of the Top 100 iOS publishers by worldwide revenues use its services, and more than 150,000 apps rely daily on App Annie Analytics to track their downloads, revenues, rankings and reviews. The company is tracking more downloads and revenues than any other app store market data company - to date, over 11 billion downloads and more than US$ 1.5 billion in app store publisher revenues. App Annie is a privately held global company with offices in Beijing, Paris, San Francisco, Tokyo and Hong Kong. For more information, and to stay up to date on App Annie news, visit www.appannie.com, check out our blog and follow @AppAnnie on Twitter.

SOURCE App Annie



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