SAN FRANCISCO, June 5, 2017 /PRNewswire/ -- App Annie, the most trusted mobile app data and insights company, announced its 2021 app economy forecast and new services today at its premiere event, Capptivate.
At the company's inaugural event, App Annie's SVP, Research and Analysis, Danielle Levitas, unveiled App Annie's projections that, by 2021, there will be 6.3 billion mobile users –– with each user spending a total of 552 hours annually on apps. The company forecasts that annual spend per user will triple, generating a total of $6.3 trillion in the app economy.
"The app economy continues to evolve. There is massive opportunity for businesses in every industry and every market," says Danielle Levitas, SVP Research and App Annie. "But there is confusion as success metrics, applicable insights, analytics, and benchmarking capabilities vary between industry, category and mobile maturity. Clients may be left unsure what success means to their app business. We're here to help solve this challenge."
To meet client demand for education and industry best practices, CEO and co-founder Bertrand Schmitt announced two of the company's most recent initiatives: App Annie Academy and Professional Services. App Annie designed both offerings to accelerate access to insights and to help navigate a noisy market.
App Annie Academy is a step-by-step knowledge hub that provides resources for those seeking a roadmap to develop and deepen their mobile app strategy. Whether a business is building their first app, optimizing an existing portfolio of apps or at any stage in-between, the Academy will provide direction and education for app businesses on a wide range of topics including:
- International app market expansion
- Navigating the competitive landscape
- App marketing including user acquisition and app store optimization
- Monetization and brand loyalty strategies
App Annie launched its public version of The Academy upon its official unveiling at Capptivate, Monday June 5. The company plans to announce its private customer version in upcoming months.
Professional Services offers customers the following areas of support:
- Industry & Advisory Analysis
- Mobile App Strategy
- Marketing Strategy
- Customer Engagement & Loyalty
- API Customer Workflow
- Business Intelligence
"As every business expands into mobile apps, App Annie is evolving its programs and initiatives to help clients succeed within this intensively competitive market," said Schmitt. "These new solutions will provide faster insight to allow our clients to craft cutting-edge strategies and better scale and evolve their app businesses."
About App Annie
App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 800,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices. App Annie has received $157 million in financing, including from investors such as Sequoia Capital, Institutional Venture Partners, IDG Capital Partners, e.ventures, Greenspring Associates, and Greycroft Partners.
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SOURCE App Annie