App Express Partners with North Texas Magazine to Bring Affordable Mobile Apps to Small-Business Advertisers

AUSTIN, Texas, April 2, 2012 /PRNewswire/ -- App Express today announced a partner agreement with North Texas Magazine to resell its affordable mobile app builder that enables small and medium sized businesses to connect and engage with their customers. App Express is designed to solve challenging business problems for SMBs, such as payments, appointment scheduling, messaging and marketing with coupons, deals and social sharing.

Through this agreement, North Texas Magazine will offer the App Express platform to its advertisers, helping them tap into the growing opportunity for SMBs to build customer loyalty with local mobile consumers.

"North Texas Magazine is dedicated to promoting the quality of life and business in North Texas," said Chris Roberts, chief executive officer, North Texas Magazine. "Our partnership with App Express allows us to leverage the power of mobile apps to extend that mission to our advertisers and their on-the-go customers." 

"We are pleased to welcome North Texas Magazine to the App Express partner network," said Mary Beth Brendza, chief executive officer, App Express. "App Express will enable North Texas Magazine to differentiate with an advanced mobile solution and deliver to its customers, mobile apps that are highly relevant to their business needs."

App Express features include:

• Appointment scheduling – display availability and schedule appointments
• Payments – invoice and receive payments on the go
• Messaging – connect with customers in real time
• Sharing – share app with friends and followers on Facebook and Twitter. Engage users to "follow" your business on Twitter and "like" your business on Facebook
• Deals – engage customers with loyalty and couponing system
• Information – provide essential contact information and menu of services
• One-page, mobile-optimized website – the most important "on-the-go" contact information to promote app discovery by directing the user to download the app
• For iOS and Android platforms

App Express is available to SMBs through a network of white-label providers and resellers like North Texas Magazine. App Express positions partners for success with a dedicated account manager, priority customer support and a range of sales, operations and marketing resources.

About North Texas Magazine 
North Texas Magazine is dedicated to promoting the quality of life and business in North Texas through news, articles and advertising opportunities. North Texas Magazine is on Facebook at https://www.facebook.com/pages/North-Texas-Magazine/125826644118447.

About App Express (www.AppExpress.com)
App Express was founded in 2011 by a team of tech-savvy small-business experts to bring the power of mobile apps to small and medium-sized businesses. The company's affordable, do-it-yourself mobile app building solution quickly and easily creates professional, sophisticated apps that solve the hard problems SMBs encounter, such as payments, scheduling, couponing/deals and messaging. Mobile apps from App Express enable SMBs to open a direct channel of communication with customers to build loyalty, increase efficiency and grow their businesses. The start-up is backed by $3 million in funding from Veronis Suhler Stevenson through VSS portfolio company User Friendly Media. Visit App Express on Facebook at https://www.facebook.com/theappexpress and on Twitter at https://twitter.com/TheAppExpress.

SOURCE App Express