CLEVELAND, April 16, 2013 /PRNewswire/ -- Today as people around the world join TOMS and take off their shoes to raise awareness for millions of children's health and education, the smartphone app justWink™ will be helping them connect and share their One Day Without Shoes experiences. This is the second year that the socially-savvy justWink app by American Greetings Corporation (NYSE: AM) has partnered with TOMS by creating custom cards for the event to help spread the word about the impact a pair of shoes can have on a child's life.
To spread the word for this important cause, the free justWink app created a collection of eighteen special edition app cards that not only remind people about the actual event, but how easy it is to take proper footwear for granted. Other cards allow participants to share their experiences afterwards. In addition, several justWink artists will be painting custom designs on TOMS shoes, auctioning them off, and donating the proceeds to local charities.
"We love working with TOMS to support One Day Without Shoes and are thrilled to be participating again this year," said Lisa Wascovich, brand manager for the justWink app. "We know that when there's important news to share people instinctively reach for their cell phones, so we wanted to provide them with every tool necessary to help spread the word about this important cause."
One Day Without Shoes calls attention to the millions of children around the world live without proper footwear, exposing them to injury, infection and disease every day. The concept is pretty simple—take off your shoes and when people ask about it, tell them why. Tell them how these children are exposed to injury and disease. Tell them that it prevents children from attending school in hopes of finding a way to have a better life.
Supporters can go to www.OneDayWithoutShoes.com to get all of the latest updates, create and join events in their area, download an event tool kit, and upload photos. Anyone can join the online conversation by using #withoutshoes to see how others around the world are supporting this day.
The justWink app can be downloaded for free for Android, iPhone, NOOK, and Kindle Fire giving users 24/7 access to the complete collection of digital cards that can be sent via text, email, or Facebook. The app now contains more than 500 cards as well as the ability to add signatures (or doodles) and photos to cards and Facebook-powered birthday reminders. Additionally, iPhone and Android users can personalize and send any greeting to the lucky recipient's real mailbox for $2.99. For more information, visit www.justwink.com or www.facebook.com/justwink.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.
SOURCE American Greetings Corporation