NEW YORK, Feb. 22, 2016 /PRNewswire/ -- Appboy, the global leader in customer relationship technology for mobile-first marketers, launched Appboy Accelerator, a program that enables agencies to easily combine Appboy's CRM and mobile marketing automation technologies with their existing service offerings. Through this partnership, agencies can now augment their current mobile strategies to allow brands to connect human-to-human, at scale, with their customers to drive deep engagement and ROI.
"With the competition for consumer attention more fierce than ever as a result of mobile, brands need to leverage every behavior and action as a piece of data that can help to influence each customer's 1:1 journey with their brand," said Mark Ghermezian, CEO and Co-Founder of Appboy. "Appboy's Accelerator program makes it easy for our agency partners to offer their customers our top-of-the-line multi-channel marketing automation and mobile-first CRM technology solutions to drive their businesses further."
The Appboy Accelerator program empowers brands to deliver messages. They do this all with the best-in-class mobile marketing automation and intelligent CRM technology. Formed to solve the challenges of today's mobile economy, Appboy allows brands to see a single view of each customer so they can take action and segment, personalize and automate lifecycle marketing campaigns across first-party channels. Appboy Accelerator partners will be able to use the Appboy technology to build off their own business models, helping to position them as mobile marketing leaders in their respective industries.
For more information on Appboy's Accelerator program or to sign up today, visit: www.appboy.com/accelerator.
Formed to solve the unique challenges of today's mobile economy, Appboy is an intelligent customer relationship suite for mobile marketers. Our technology empowers brands to build better relationships with their customers through mobile and other digital marketing channels.
Built around holistic profiles that offer a single view of the customer, Appboy's robust audience segmentation and advanced multi-channel messaging system allow brands to create and automate highly personalized lifecycle marketing campaigns in every relevant channel -- from push, in-app, and web to email, wearables, and emerging technologies.
Thousands of global marketers use Appboy to power over a billion user profiles worldwide, allowing them to better engage, retain, and monetize their customers. Appboy helps brands like Domino's, iHeartMedia, PicsArt, SoundCloud, and Urban Outfitters deliver meaningful, relevant campaign messages to their audiences tied together across devices and channels at scale, powered by data. Appboy is venture backed with over 100 employees and offices in New York, San Francisco and London.