Appboy's Intelligent Delivery Assures High Engagement Through Personalized Message Timing

NEW YORK, Nov. 13, 2014 /PRNewswire/ -- Appboy, the leader in Marketing Automation for Apps, announces the launch of Intelligent Delivery, an innovative feature which maximizes message engagement on a per user level. Based on previous interactions, Appboy's unique Intelligent Delivery algorithm empowers marketers to accurately send push notifications, email and in-app messages at the exact moment when each user is most receptive to communication.

Photo - http://photos.prnewswire.com/prnh/20141112/158300 

"Intelligent Delivery has been extremely successful for us," says Jim Davis, Director of CRM and Interactive Marketing at Urban Outfitters. "Comparing overall open rates before and after using it, we've seen over 100% improvement in performance. Our one week retention campaigns targeted at male Urban On members improved 138%. Additionally, engaging a particularly difficult segment, users who have been inactive for three months, has improved 94%."

With the average person using 26 apps per month, and apps aggressively sending push notifications, emails and in-app messages, attention spans are bound to be limited. Appboy's Intelligent Delivery distributes each form of outreach at the exact time users are most willing and likely to engage with your brand.

"Whether you have one hundred thousand or fifty million users, Intelligent Delivery assures the optimal time of delivery for each individual user, removing the pressure from marketing teams to determine the most effective time to send a message," states Mark Ghermezian, CEO and Co-Founder of Appboy. "Your customers will receive your messages at the exact moment and mindset of wanting to hear from you. This is a game changer for marketers and a feature we are thrilled to release."

About Appboy
Appboy is the global leader in Marketing Automation for Apps. The company's suite of services empower mobile brands to solve app abandonment and manage the customer life cycle beyond the download. Employing rich customer segmentation, multi-channel messaging (push notifications, in-app messages, email, News Feed) and multivariate testing, brands can effectively cultivate relationships with their user base. Clients like Urban Outfitters, LifeLock, Shutterfly and Anthropologie use Appboy to increase engagement, reduce churn and build mobile ROI. Appboy is venture funded and based in New York City. For more information, visit www.appboy.com.

Media Contact
Jacqueline Wasilczyk
Appboy
650-416-6985
[email protected]

SOURCE Appboy

Related Links

http://www.appboy.com

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