Appinions Launches Oracle Marketing AppCloud Application to Enable Content Marketers to take a Data-Driven Approach

NEW YORK, Feb. 20, 2015 /PRNewswire/ -- Appinions Inc. today announced that it has launched its Attention Analytics platform on the Oracle Marketing AppCloud. This new Appinions application helps marketers execute more effective content marketing programs and clearly measure business results with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Appinions' ability to measure Active Attention and Influence enables Oracle Marketing Cloud customers to easily gain a clear view of their marketplace, brand attention, thought leaders, and competitors in ways that can drive better content marketing decisions and clearly measure results. The application's theme extraction feature also enhances a marketer's ability to focus their content on the topics and issues that will gain the largest and most significant reactions among their target audience. With Appinions, marketers can now target their content directly to the most influential people and the most effective publications via the app's detailed analysis and scoring feature.

"Appinions provides a unique and rich view into the markets we serve," said Georgina Michael, Sr. Manager, Stakeholder Relations at Philips. "They provide us with context to make decisions, and to measure the impact of our campaigns. The platform can help us become more effective communicators and marketers."

"We are committed to helping marketers extend and optimize their technology investments by providing the industry's most comprehensive marketing technology ecosystem," said John Stetic, Group Vice President of Product for Oracle Marketing Cloud. "With the addition of Appinions, marketers using the Oracle Marketing AppCloud will now be able to gain valuable insights that drive and measure their content marketing results."

Oracle Marketing Cloud customers can visit the Appinions Topliners community site to install the application and begin implementing Appinions in Oracle Marketing Cloud.

About Oracle Marketing AppCloud

Oracle Marketing AppCloud expands the industry's most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Appinions

Appinions is an Attention Analytics platform that helps marketers take a data-driven approach to their content marketing and other initiatives. Using patented natural-language processing and social network analysis technology developed at Cornell University, Appinions processes hundreds of millions of articles from news, blogs, and social media posts every day to identify and score attention trends, influencers, themes, and more. Clients include B2B marketers from the Fortune 1000 including Phillips, Nissan, Siemens, Xerox, Aflac, EY and others.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit http://www.oracle.com/partners.

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SOURCE Appinions Inc.