2014

Apple Dominates Light Reading's First Mobile Life Survey

NEW YORK, March 21, 2012 /PRNewswire/ -- Apple's mobile device dominance is not overstated, but use of new technologies like video chat and LTE is – at least for now, according to the results of the first Mobile Life survey, published by UBM TechWeb's Light Reading (www.lightreading.com).

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Light Reading's 2012 Mobile Life survey is available free to registered users at: http://www.lightreading.com/mobilelife

"Light Reading surveyed 550 telecom professionals, including 120 service providers, and found that the average person has a rich mobile life made up of mobile device ownership and daily use of technologies like mobile video, mobile apps and Wi-Fi," says Sarah Reedy, Light Reading Senior Reporter and the report's author.

Of the survey respondents:

  • Thirty-four percent say they use more than 1GB of mobile data per month and 12 percent say they use over 3GB
  • Sixty-three percent update their status on a social network at least once a day, and 41 percent use up to six mobile apps on a regular basis
  • Fifteen percent of respondents are planning to buy an LTE-capable tablet this year; only 3 percent own one

"We weren't surprised at all to see mobile data usage soaring, but it is interesting that mobile video and LTE aren't yet as popular with consumers as the latest mobile operator ad campaigns would suggest," says Phil Harvey, Editor-in-Chief of Light Reading.

Light Reading's 2012 Mobile Life survey report is free to all registered members of Light Reading. You can become a registered member of Light Reading by visiting: http://www.lightreading.com/register.asp

Free Registration

Membership to www.lightreading.com is also free and allows you to comment on message boards, get updates on live events, and access special content areas, such as our Light Reading Rumors section, our 10-year archive of Special Features, and our frequently funny Top Ten lists.

Contacts:

Phil Harvey
Editor-in-Chief, Light Reading
Harvey@lightreading.com
@futurephil

Sarah Reedy
Senior Reporter, Light Reading
reedy@lightreading.com
@sreedy

Press Contact:

Jennifer Baker
Marketing Director, Light Reading Communications Network
617 871 1910
jbaker@lightreading.com

About Light Reading (www.lightreading.com)
Light Reading combines its research-led online communities and targeted events portfolio to help those in the global communications industry make informed decisions. Lightreading.com is the ultimate source for telecom analysis for more than 300,000 subscribers each month, leading the media sector in terms of traffic, content, and reputation. Light Reading produces targeted communications events and focused one-day conferences each year for cable, mobile and wireline executives across five continents. As part of the Light Reading Communications Network (www.lrcn.com), Light Reading leverages the industry's most trusted telecom research brands, Heavy Reading and Pyramid Research, to contribute to the only integrated business information platform serving the $4 trillion global communications industry. 

About Light Reading Communications Network (www.lrcn.com)
The Light Reading Communications Network combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry.  With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information. 

SOURCE Light Reading



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