DUBLIN, March 21, 2016 /PRNewswire/ --
Apple has invited reporters to its headquarters in Cupertino, California today, where it is expected to unveil the new iPhone. The American multinational tech company has released no information regarding the media gathering, but analysts are predicting the launch of a cheaper, entry-level phone with a screen around 4-inches.
This smaller iPhone is aimed at emerging markets in Asia, Africa and the Middle East, as Apple looks to address a decline in worldwide sales. A recent report on smartphones in the emerging APAC region is predicting unit sales to exceed 1 billion by 2020. But it does state that most high-end devices are failing to attract consumers' attention and slower replacement cycles are hindering growth. Apple is hoping a mid-range or entry-level phone could broaden its appeal in this market.
One of the major factors driving growth in the emerging markets is the surging popularity of social gaming. India, Indonesia, and South Korea are the leading countries in terms of growth rate, not just in APAC but globally. The social gaming market in APAC is expected to grow a further 10.12% by 2019, with increasing use of smartphones and tablets for gaming.
Apple said in January it expects a decline in iPhone sales this quarter. The product makes up two-thirds of the company's overall sales. The new model is expected to be called the iPhone SE and Apple will be hoping its arrival will boost the sales of Apple accessories and peripherals. The market for smartphone accessories and peripherals is expected to post growth of more than 6% by 2019.
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