LONDON, Nov. 11, 2015 /PRNewswire/ -- Appnext, the leading app distribution and monetization platform, today announced the launch of Appnext Manager, a new ad-serving solution that enables mobile publishers to programmatically manage their direct CPI-based inventory sales.
Appnext Manager is a managed service offering that puts the power of control into the publisher's hands by empowering them to track and optimize their campaigns for expanded reach, as well as traditional account services including account management, sales and billing, to help streamline the entire campaign management process. The new solution allows publishers to augment their mobile advertising offering by instantly tapping into the burgeoning CPI-based demand, while controlling all elements of their campaigns from a single, intuitive dashboard.
"Appnext continues to adhere to our core values of transparency and control and prides itself on delivering exceptional user experience, while providing a unique technology platform that allows publishers to manage their app-install ad inventory, be agile and keep pace with the rapidly changing mobile landscape," said Elad Natanson, co-founder, Appnext. "With Appnext Manager, publishers, game developers, app developers and mobile device manufacturers alike now have a complete and powerful managed service solution that enables full control and provides access to our rich ecosystem of trusted advertising partners to meet business needs, exceed user expectations and drive business results."
Recently, Appnext named Drippler, a discovery app that inspires people to make the most of their tech and apps, as a premium publisher.
"A differentiated mobile app distribution and monetization experience is an absolute necessity for publishers to stay competitive. As a premium publisher ourselves, we have a strong desire to effectively manage sales with our direct partners for various campaign types," said Jonathan Chizick, vice president of sales and business development, Drippler. "We really like Appnext's model of offering ad inventory in real time on a CPI basis and are happy to be alongside companies like Baidu, Go Launcher, and 360 Security as premium publishers on Appnext. Appnext provides us with an efficient and effective way to jumpstart our mobile strategy."
Premium mobile publishers have traditionally used online metrics such as eCPM and CPC for inventory sales management. CPI-based campaigns require a robust technology set and service solution that will allow them to programmatically manage their direct CPI-based sales. The Appnext platform allows all mobile publishers to leverage the emerging market opportunity as the app-install industry is poised to grow 80 percent in 2015, reaching over $3B in the U.S. alone (eMarketer). Today's announcement comes on the heels of Appnext's native video ad solution, via which the company already delivers higher eCPM rates to publishers and higher retention rates to advertisers.
Appnext is a leading monetization and app distribution platform, exclusively dedicated to building great mobile businesses by promoting apps. With a growing community of over 30 thousand developers, Appnext has created a marketplace that connects publishers and advertisers directly and transparently, empowering their monetization and app distribution efforts. The Appnext self-serve platform operates on a CPI bidding basis, allowing app advertisers to optimize their bids, and target their preferred audience. With Appnext, advertisers can access functional campaign management tools, guarantee supreme performance and higher ROI. For more information, please visit www.appnext.com. Connect with Appnext on Twitter, Facebook, and LinkedIn.
Marketing Manager, Appnext
Illume Public Relations