Appnext Partners With Hisense To Deliver Fully Customized Mobile App Experience

Dec 22, 2015, 13:00 ET from Appnext

LONDON, Dec. 22, 2015 /PRNewswire/ -- Appnext, the leading app monetization and distribution platform, and Hisense, a leading mobile device manufacturer, today announced a partnership to provide and establish a competitive advantage by delivering a unique and targeted mobile app experience to Hisense's users.

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Hisense is deploying Appnext's App Discovery widget to recommend highly personalized content and apps to users including some of the hottest games and utilities to premium branded experiences. The smart app recommendation technology offers the following:

  • Proprietary advanced algorithm creates geo-sensitive app recommendations
  • Shows live, contextually relevant campaigns; pre-installed apps on the device will not be shown creating a clean experience for users
  • Generates new revenue stream while delivering fully customized experiences at scale

"Thanks to the collaboration with Appnext, we are able to offer our customers an even broader portfolio of mobile apps tailored to their needs, and use our own branded app promotion application," said Wang Gui Cheng, director of product, Hisense. "This partnership has put us well ahead of the pack, as it allows us to offer additional value and a mobile experience that is truly unique. It establishes personal relationships with our users, turning them into long-term, loyal and profitable customers. With this partnership we have surpassed more than half a million mobile devices with the Appnext App Discovery widget installed and hope to gain a broader reach in the coming months."

"The demand for mobile applications is rapidly increasing due to the massive growth in mobile devices in recent years. Delivering a holistic customer experience that includes technology and innovation is a critical factor to business success," said Elad Natanson, co-founder, Appnext. "We are excited to partner with Hisense to deliver our technology solution, improve content offering and empower their mobile business growth. Mobile operators, handset manufacturers and device distributors can gain competitive advantage and increase customer satisfaction by providing the pre-installed APK/Widget on the device in mass scale to deliver exceptional user experience.

About Appnext
Appnext is a leading monetization and app distribution platform, exclusively dedicated to building great mobile businesses by promoting apps. With a growing community of over 30 thousand developers, Appnext has created a marketplace that connects publishers and advertisers directly and transparently, amplifying their monetization and app distribution efforts. The Appnext self-serve platform operates on a CPI bidding basis, allowing app advertisers to optimize their bids, and hyper target their preferred audience. For more information, visit www.appnext.com or connect with Appnext on TwitterFacebook, and LinkedIn.

About Hisense
Hisense, founded in 1969, has grown into a global electronic and information conglomerate. Hisense has been supported by digital multimedia technology, intelligent information systems technology, modern communications technology, green energy refrigeration technology, urban intelligent transportation technology, optical communication technology, medical electronic technology, laser display technology, covering multimedia, home appliances, IT intelligent information systems and modern real estate industry. Around the world, Hisense has production bases in South Africa, Algeria, Egypt, and sales offices in USA, Europe, Australia, Middle East, and Southeastern Asia. Hisense products are exported to over 130 countries and regions around the world. For more information, visit www.hisense.com

Media Contacts:
Orit Sharon
Marketing Manager, Appnext
orit@appnext.com 
+972- 3-7262993

Jen Warren
Illume Public Relations on behalf of Appnext
appnext@illumepr.com 
(310) 452-4445

 

SOURCE Appnext



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