Under the terms of the agreement, AppNexus will be the exclusive advertising technology partner for the programmatic sale of Microsoft inventory on MSN, Outlook, and Skype, as well as on third party apps for Windows and Windows Mobile inventory within Mexico. AppNexus is the exclusive advertising platform for video, display and app-based and mobile web advertising units for Microsoft across Latin American Markets, including Argentina, Chile, Colombia, Ecuador, Peru, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, Paraguay, Trinidad & Tobago, Uruguay, and Venezuela.
"Our longstanding relationship with AppNexus has enabled us to streamline our operations, simplify the buying process for our customers, and maximize the yield on our inventory across our properties," said Barry Dougan, VP Global Display, Microsoft Advertising.
Microsoft inventory is available in Mexico on AppNexus and via CMI as of January 1, 2017.
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.
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