NEW YORK, May 10 /PRNewswire/ -- AppNexus, the real-time ad platform, was recently named one of 2010's "Cool Vendors in Media" by Gartner, Inc., a leading information technology research and advisory company.  The report recognized three media vendors as "cool" and was published on April 19, 2010 by research analysts Andrew Frank, Allen Weiner and Mike McGuire.

The Gartner report on "Cool Vendors in Media" points out that "emerging technologies are transforming the media business as new distribution models and monetization schemes create opportunities for vendors to form scalable, cost-effective ecosystems for content companies and service providers" and acknowledges that "online advertising is being transformed by the migration of real-time transactional capabilities to cloud-based platforms."

AppNexus offers clients a complete set of ad technology capabilities including real-time ad serving and optimization, data management, analytics, APIs, financial clearing as well as support for directly negotiated media campaigns.  Overall, AppNexus empowers sophisticated companies including direct marketers, ad networks and demand-side platforms to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest sources of inventory including the major inventory aggregators and ad exchanges like Google's DoubleClick and Microsoft's AdECN.

Brian O'Kelley, CEO, AppNexus said, "We greatly appreciate Gartner's recognition of AppNexus in this latest report on Cool Vendors and will continue to keep our clients ahead of the curve with the latest in real-time ad technology." 

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

ABOUT APPNEXUS

AppNexus is an advanced ad platform specializing in real-time advertising.  Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers unparalleled, highly scalable technology, deep industry expertise and plays host to a vibrant community of leading companies within the online advertising ecosystem. Chosen by eBay, the Web's premier online marketer, as its display advertising partner, the AppNexus platform integrates eBay with all the major inventory sources to execute and optimize its real-time media buys.  AppNexus offers clients a complete set of ad technology capabilities including real-time ad serving and optimization, data management, analytics, APIs, financial clearing as well as support for directly negotiated media campaigns.  Overall, AppNexus empowers sophisticated companies including direct marketers, ad networks and demand-side platforms to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest sources of inventory including the major inventory aggregators and ad exchanges like Google's DoubleClick and Microsoft's AdECN.

Based in New York City, AppNexus is backed by an outstanding group of investors, including Marc Andreessen and Ben Horowitz from LoudCloud/OpsWare; First Round Capital; Venrock; Grape Arbor; Kodiak Venture Partners; Ron Conway; and Khosla Ventures. For more information, go to www.appnexus.com.

SOURCE AppNexus

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