LONDON, July 7, 2011 /PRNewswire/ -- AppNexus, the real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies, announced today that it has opened an office in London to spearhead the growth of AppNexus across Europe. AppNexus pioneered RTB in the EU and opened its first EU-based data center last September.
Ajay Daved, Senior Account Director, is the company's first hire of many in the UK. He will work with new and existing clients, including online advertising networks, agency trading desks and demand-side platforms (DSPs) to spearhead the growth of AppNexus across Europe.
Ajay Daved brings a wealth of technology experience to the role and a solid understanding of the online advertising market in Europe. He joins from Nugg.ad where he was Sales Director for UK and Ireland. Prior to that, he was a sales manager at ADTECH, responsible for building the ad server's business among advertisers, online advertising agencies and publishers. Daved also spent four years at DoubleClick where he became a rich media sales specialist.
Michael Rubenstein, President of AppNexus said, "We were attracted to Ajay's industry experience, technology expertise and entrepreneurial attitude. He will make a great first hire for our European operation, which is a market we are really committed to growing. London will be our hub for Europe and we are recruiting for the rest of the European team."
Ajay Daved, Senior Account Director, AppNexus, added, "The online display advertising market is increasingly turning to programmatic buying, with techniques pioneered by AppNexus. The company's functionality is changing the market and I have a lot of respect for the team. We plan to grow the business across Europe."
Last month, Microsoft Corp. announced the rollout of the Microsoft Advertising Exchange, powered by AppNexus, in the UK. Other European clients using AppNexus' real-time advertising platform include mexad, Collective UK, Infectious Media, Matiro and Adconion.
AppNexus' new office is located on London's Charlotte Street and Daved starts effective immediately.
AppNexus is the real-time ad platform for global ad networks, demand-side platforms (DSPs), and other leading online advertising companies. Led by the pioneers of the Web's original ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities including data management, optimization, APIs, financial clearing and support for directly negotiated media campaigns. Overall, AppNexus empowers sophisticated companies to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest sources of inventory, including the major aggregators and exchanges.
Based in New York City, AppNexus is backed by an outstanding group of investors; including Marc Andreessen and Ben Horowitz, First Round Capital, Venrock, Kodiak Venture Partners, Ron Conway, Khosla Ventures, and Microsoft. For more information, visit www.appnexus.com.