Appreciate Personal App Market Nears 500,000 Downloads Milestone, Unveils Beta Launch of New Service with Wealth of Data on Android App Market and Usage

HERZELIA PITUACH, Israel, May 21, 2012 /PRNewswire/ -- Triapodi, Ltd., makers of the Appreciate Personal App Market, today announced that the must-have free app that cuts through the clutter of the Google Play Store to discover and deliver apps perfectly tailored for individual Android users will reach a milestone of 500,000 downloads this month.  The company also announced the beta launch of Appreciate STATS, a free service to provide developers, marketers and others powerful insights into the Android consumer and exclusive data on individual Android apps and the effectiveness of app pages in the Google Play Store.

With an overwhelming number of Android apps in the Google Play Store (aka the Android Market) — more than 450,000 and growing — Appreciate Personal App Market is the first service to deliver a personalized view of any Android app with customized app pages and perfectly matching app recommendations delivered daily, based on the Appreciate user's individual interests.  The Appreciate Relevance Engine™ employs state-of-the-art, cognitive algorithms and a powerful AI to continuously analyze the entire Google Play Store and assigns each Android app a unique relevance score for every user — Strong Match, Good Match or Take a Chance — which gives users an idea of why they should download it.

Appreciate STATS is a registration required (email and password), free service created to inform and empower developers, marketers and observers of the Android market and mobile industry.  Appreciate STATS goes far beyond rankings based on the mere number of downloads to deliver detailed, segmented information on a weekly and monthly basis about the usage of the most popular apps and the efficiency of individual app pages. Register for free at stats.appreciate.mobi.

"In the year since we introduced Appreciate Personal App Market, we've established a fast-growing community of a half million incredibly satisfied users who use Appreciate to get the most out of their Android device and mobile experience," said Amir Maor, co-founder and CEO, Triapodi.  "Utilizing our propriety analytics tools and large data pool, Appreciate STATS will provide Android developers, marketers and observers with valuable information that will help them better navigate and understand the Android marketplace."

Appreciate STATS provides never-before-available data on individual Android apps and the effectiveness of app pages in the Google Play Store based on the real usage of hundreds of thousands of Appreciate users, such as:

• Demographics:
  • Common Age Groups, Gender, Geography
  • Dominant Gender
  • Most Popular by Age / Average Age
  • Largest Geographic Usage

• Engagement
  • Average number of sessions per week
  • Percent of heavy users based on the apps total user base

• Related Apps

• Android Market Funnel:
  • Key conversion insight shows the effectiveness of an apps' Google Play Store page to get users to download an app to their device
  • Percentage of people who downloaded an app after visiting its Google Play Store page
  • Male vs. Female conversion statistics.

Appreciate STATS also delivers data on the Android market as a whole, broken down by users' demographics and application categories. For example:

• Top Used Apps
• Top Used Games
• Top Downloaded Games
• Top Used Categories (Games, Tools, Multimedia, Lifestyle, etc.)
• App Stats Per User:
  • Apps Installed
  • Apps Downloaded
  • Apps Removed
  • Active Apps: number of apps actively used

Appreciate Personal App Market is the only comprehensive Social App Market for Android, empowering users to locate others within the Appreciate community, and to discover and install apps that are being used by others with common interests. Appreciate's social functionality allows users to also discover relevant apps by matching them with other users who share common interests.  Appreciate users receive personal app recommendations, get a personalized view of every app on the market, see what apps their Facebook friends are using, and can share favorites with Facebook friends and others via Facebook, email, SMS or through others in the Appreciate community. In addition to personalized recommendations and app pages, Appreciate can show trending apps for different categories or demographics based on user activity within the Appreciate community.

About Appreciate Personal App Market:

Using proprietary, cognitive algorithms and a powerful AI, Appreciate determines how well every Android app in the Google Play Store – games, tools, multimedia, lifestyle, etc. -- fits every individual Appreciate user based on who they are and what they like (based on demonstrated interest in type and style of apps) to deliver a relevant, personalized Android experience. Appreciate is developed by Triapodi, Ltd., an emerging mobile technology company founded in 2010 by Amir Maor, CEO, and Yaron Segalov, CTO. The company is based in Herzelia Pituach, Israel. More information can be found at http://www.appreciate.mobi.

SOURCE Triapodi, Ltd.