BOSTON, Jan. 4, 2017 /PRNewswire/ -- Mobile app intelligence provider Apptopia, is announcing today, the hiring of Mike Schneider to the position of chief marketing officer and Liron Markus to the position of chief product officer.
Mike's role focuses on leading the marketing team while shaping Apptopia's plan for accelerated growth and experience optimization. Liron is responsible for Apptopia's product team, aligning the company's roadmap with its growth trajectory, and finding ways to delight Apptopia users.
"While tripling our revenues throughout 2016, we've been preparing for even more aggressive growth throughout 2017 by investing in best of class people," said Jonathan Kay, co-founder and COO. "It is this continued investment into our people, our product and our process which are the keys to our success. With these key hires, we are sprinting toward the next generation of mobile market intelligence which is more intuitive, insightful and predictive than anything else out there. We believe in democratizing mobile app data and providing companies with the decision making tools they need to succeed in today's challenging app economy."
Mike comes to Apptopia from GasBuddy and Skyhook, where he led rebranding efforts and built successful marketing organizations, increasing lead generation. Liron joins the team after more than 13 years of experience building web and mobile based products at companies such as LogMeIn and Applause.
Apptopia provides the most accurate app store downloads, usage, revenue, and SDK data for every mobile app and every publisher in the world. Apptopia was founded by CEO Eliran Sapir and COO Jonathan Kay on the belief that the mobile app community requires transparency to level the playing field and make way for innovation and industry advancements. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends.
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