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Aprimo Announces Global Cloud Expansion

Bigger, Better Cloud Data Centers in U.S. and Europe Will Help Customers Scale Digital Marketing Solutions to Accommodate Rapid Growth

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WASHINGTON, Oct. 23, 2012 /PRNewswire/ -- Aprimo®, a Teradata company (NYSE: TDC) and a global leader in cloud-based digital and integrated marketing management (IMM) solutions, today announced it has recently expanded the capacity of the Aprimo Global Cloud, which now comprises multiple data centers in the U.S. and Europe, to ensure rapidly scalable, global coverage for the more than 1,500 customers currently running various Aprimo solutions in the cloud.

The expanded capacity, which is expected to become available to customers around year-end, will accommodate the growing number of Aprimo customers using Aprimo Digital Messaging Center, which is now available worldwide and can be purchased separately or as part of Aprimo's market-leading Integrated Marketing Management (IMM) suite.   

The announcement was made from the 2012 Teradata PARTNERS User Group conference being held this week in Washington, D.C.  Customers there were told that the expansion includes increases in engineering, operations and support staff plus physical capacity upgrades, and will allow users to meet both immediate and long-term scalability requirements by providing a solid foundation and global presence for future growth.   

"Customers select Aprimo for cloud-based solutions because they can leverage operational vs. capital expenditures for their IMM and digital marketing needs," said Robin Fleming, vice president, Aprimo Cloud Services.  "Plus, the expanded Aprimo Global Cloud frees them to focus on achieving their business objectives instead of managing IT infrastructure and operations." 

Aprimo is making significant investments in world-class technology across all of its data centers to support growing customer demand for speed, stability and availability in their cloud computing.  Some of these improvements include: high-performance network virtualization fabric, industry leading switch technology, high availability application delivery controllers, and back-up/de-duplication accelerators – all of which optimize data center performance. 

"Cloud deployment is the future platform of choice for most marketing applications," said Mark Madsen, research analyst at Third Nature. "The investment Aprimo is making reflects growing demand for cloud-deployed marketing applications and confirms their dedication to this model as a key element of future IT operations."

According to Gartner, Inc. Research Vice President for CRM Kimberly Collins, the integration of people, processes and technology to drive Return on Marketing Investment (ROMI) is the true value proposition underlying an Integrated Marketing Management framework.  By 2014, companies that develop an IMM strategy will deliver a 50% higher ROMI.  (Source: CRM Vendor Guide, 11.29/11, Davies, Maoz, Collins)

"These strategic investments bring our digital and integrated marketing management capabilities to the global marketplace, and will help us meet the rapidly growing demand for solutions delivered through the Aprimo Global Cloud," Fleming concluded. 

For more information about Aprimo Cloud Services, or to learn more about how Aprimo's digital and Integrated Marketing Management solutions can benefit your business, please contact us or visit

About Aprimo
Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo's modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo, a Teradata company, is headquartered in Indianapolis, Indiana, with offices worldwide. For more information, call 1.317.814.6465 or visit

About Teradata
Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. For more information, visit

Media Contact:
Aaron Kellogg
Greenough Communications



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