LOS ANGELES, Oct. 17, 2016 /PRNewswire/ -- DMA &THEN Conference -- Aprimo, the company that pioneered marketing operations management software for enterprise and mid-market companies, today launched its newly re-established brand identity and go-forward business strategy at DMA &THEN, a global marketing industry technology conference in Los Angeles.
The Aprimo brand, long associated with marketing operations excellence, has re-emerged anew following the recent sale of Teradata Marketing Applications (TMA) to Marlin Equity Partners. Teradata acquired Aprimo in 2011 and made it part of TMA, then sold the business to Marlin in July.
By any name, over the past 15 years Aprimo has been recognized as a marketing operations technology leader, providing elegant solutions that help marketers overcome the chaos and complexity associated with marketing operations. Aprimo's complete, cloud-based platform manages the five essentials of marketing, namely Planning, Spending, Creation, Distribution and Performance, and can be activated along with consultative services that ensure customer success.
"Marketers know a good thing when they see it, and Aprimo has been widely adopted because it's quick to activate, easy to optimize, and scales with our customers as they grow. Plus customers who do business with Aprimo know their voice will be heard as we shape future product direction," said Michael Lummus, senior director, Strategy and Product Marketing. "We are excited to be back."
A key dimension of Aprimo's go-forward business strategy is its Customer Innovation Initiative. Through this conduit Aprimo and its customers are working continuously, collaboratively, and creatively to deliver hundreds of new, customer-sourced product enhancements by early 2017 and beyond. Plus, by leveraging industry-specific best-practice templates developed through a decade of engagements with the world's top marketers and Aprimo's Value Realization consulting, Aprimo now promises that new customers will be live on Aprimo within six weeks.
Aprimo's complete SaaS offering comprises three solutions that are readily enhanced and deployed through the cloud: Plan and Spend, Marketing Productivity, and Distributed Marketing. For more information about Aprimo's solutions and services, go to www.aprimo.com.
Aprimo is a category-leading marketing operations platform that frees marketers to focus on smart marketing by managing the five essentials: planning, spending, creation, distribution and performance. Aprimo's comprehensive suite improves time-to-market and maximizes a company's marketing investment to drive revenue. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London. For more information visit www.aprimo.com.
Copyright 2016 Aprimo LLC. All rights reserved.
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