Aprimo Launches Social Media Project at 2012 Marketing Summit
Attendees Will Receive Personalized Real-Time Offers through "Aprimo Offer Exchange"
LAS VEGAS and INDIANAPOLIS, Feb. 28, 2012 /PRNewswire/ -- Aprimo®, a global leader in cloud-based integrated marketing software, today announced an innovative social media project for attendees of the 2012 Aprimo Marketing Summit (#AMS12). Aprimo Offer Exchange, which will provide attendees with customized offers from over 50 partners and local businesses via Facebook, SMS and email, is part of Aprimo and its parent company Teradata's ongoing Socialization of Data initiative. The initiative combines digital and traditional data into a coherent stream that enables businesses to change how they communicate to and learn from customers and prospects. Aprimo Marketing Summit, Aprimo's customer conference, is occurring this week from February 28 to March 1 in Las Vegas.
"Customers are no longer willing to wade through the flood of irrelevant offers arriving via email, social networks, mobile devices and traditional channels. They are tuning marketers out, and that's bad news," said Lisa Arthur, Aprimo CMO. "Aprimo Offer Exchange puts the customer in charge, which makes for a better overall experience, and it also provides vendors with valuable feedback as to what's working, what's not, and who's talking about it via social channels."
Aprimo has worked alongside Teradata over the last year to expand the Socialization of Data project, and develop Aprimo Offer Exchange, using Aprimo's Integrated Marketing Management (IMM) solutions, new social media technologies from Aprimo partners, and the Teradata database as the foundation. Aprimo Offer Exchange gathers attendee preferences in advance and combines them with real-time social media data to deliver highly-relevant offers from dozens of Las Vegas businesses and event sponsors, including Prada, Cap Gemini, Extraprise and the Aria Spa.
Participants will see firsthand how the Socialization of Data capitalizes on rapidly expanding digital channels to accelerate time-to-market for revenue-generating campaigns, product launches and strategic brand initiatives. The experience begins with an email to attendees that connects them via microsite to content on social media channels including Facebook, SMS and email. The offers will ultimately be accessible on smartphones, laptops, tablets or any other email- or SMS-capable device.
"Unlike standard daily deal sites that offer the same discount or coupon to everyone, our experiment will tailor each offer to the user based on his or her preferences and recent tweets, likes or posts," added Arthur. "In this way, we'll show attendees how it feels to be in charge of their experiences so they're able to deliver IMM campaigns that capitalize on the vast potential of Socialization of Data."
Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo's integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager, marketers can integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call 1.317.814.6465 or visit www.aprimo.com.
Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's largest company focused on raising intelligence through big data analytics, data warehousing and integrated marketing management. Our customers trust Teradata's innovative products and services expertise to deliver measurable business value. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.
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