NEW YORK, Sept. 5, 2012 /PRNewswire/ -- Marc Schroeder, vice president, Industry Solutions at Aprimo, a Teradata company (NYSE: TDC), will be a featured presenter during the 2012 Leadership in Retail and Consumer Products Forum in New York City, presented by Argyle Executive Forum. Other distinguished presenters include Greg Coleman, global president of Criteo, and Steve Davis, president of Rue La La.
The forum will be held Thursday, September 20, and will bring industry leaders together to discuss how the retail landscape has changed during a period of slow economic recovery and how these changes will affect investment and leadership strategies. As retailers continue to respond to shifting consumer behavior and a struggling economy, strategy and business process within the industry must change as well. Retailers and retail investors continue to look for the best opportunities and the clearest paths for growth.
Schroeder, who leads retail marketing for Aprimo's industry-leading IMM solutions, will speak about customer experience in the retail industry. He will also share best practices for measuring the ROI of customer engagement and campaign effectiveness through integrated marketing management.
Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo's modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo, a Teradata company, is headquartered in Indianapolis, Indiana, with offices worldwide. For more information, call 1.317.814.6465 or visit www.aprimo.com.
Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.