Aptly, This App Protects Underage Young People from Themselves

PORT TOWNSEND, Wash., Oct. 22, 2013 /PRNewswire/ -- Today could be called "The Age of the App," since there seems to be a smartphone application ("app") for everything. Like the plethora of reality shows on every possible subject, apps too cover every aspect of life. Some are games, intended to be purely entertaining and distracting; you could rightly call them time killers. Others are practical, educational, and can teach you things.

A few can also be downright offensive. That last category might include Drunk Dialer. The name seems to imply that this app offers help to those who want to call an ex-boyfriend or girlfriend when they're drunk. Actually, Drunk Dialer is a kind of game, billing itself as a self-test "for those who drank too much, to see if they are sober enough to do the dialing." It's reminiscent of bottle-top ring-toss games at carnivals—pretty much a lost cause, unless someone don't mind shelling out beaucoup bucks to "win" a $2 stuffed animal. And, in the unlikely event that one of those rings eventually lands itself around the neck of a bottle, the thrower will likely feel heroic until they add up the time and money spent on the poorly made piece of trash they've just won.

So here is welcome news: a truly practical and effective app designed to ferret out counterfeit and expired driver's licenses, military IDs and many other identification cards offered up by some underage person or identity thief. The apt name of this new application is barZapp™, and it's an ID verification system for downloading onto mobile and handheld devices. It's the brainchild of the mobile security experts at Intellicheck Mobilisa, Inc. of Port Townsend, Washington, headed by CEO Nelson Ludlow, Ph.D. This app "protects underage adults from themselves by preventing them from being able to buy alcohol or enter into an age-restricted establishment, and therefore, makes it more difficult for them to engage in further illegal activities with potentially life-threatening consequences, such as drunk driving," Ludlow affirms.

Using the app is easy: after downloading barZapp, which costs only $1.99 in the iTunes App Store, aim the smartphone at the barcode on the back of the ID card; It will immediately read and verify the ID and display the results, which include: underage, expired, etc. With Intellicheck Mobilisa's patented "ID Check" software, the authenticity of an ID is determined by reading and verifying the format of the information encoded in the barcodes and magnetic stripes on driver's licenses, as well as all other state, provincial, military and government ID cards.

"With barZapp, the nightclub owner, bouncer, bartender, wait staff and casino staff—along with merchants at retail stores, banks, etc.—can alleviate their worries of being fooled by fake ID cards, and can help protect themselves from associated fines and penalties."

Finally, an intelligent app with a good cause and a useful purpose!

For more, please visit www.icmobil.com, who paid for the writing and dissemination of this release.

Contact:  Susan Forman, Dian Griesel Int'l.   212.825.3210

SOURCE Intellicheck Mobilisa, Inc.


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