CHICAGO, Aug. 16, 2013 /PRNewswire/ -- ARAMARK, a global leader providing innovative food, facility management and uniform services, has signed Draftfcb Chicago as its worldwide advertising and marketing agency-of-record (AOR.) The step is a first for the company and effective immediately.
According to ARAMARK officials, the company sought an agency partner to supplement its internal capabilities and contribute to the strong business growth it has been experiencing. "We were seeking a partner with the creativity and strategic thinking to complement our business strategy," said Frank Mendicino, President, Strategic Assets and Chief Strategy Officer. "The Draftfcb team displayed that and more, demonstrating the best grasp of our vision for ARAMARK plus the reach of a strong global network."
The company previously worked with multiple agencies on a project basis and reviewed a number of firms before deciding to consolidate its business at Draftfcb. Draftfcb will focus on ARAMARK's business-to-business advertising and marketing needs, including brand identity work as well as fully integrated, 360-degree marketing for all aspects of its business.
Michael Fassnacht, president of Draftfcb Chicago, said: "We are excited to partner with ARAMARK given the two companies share a common philosophy, bringing together the art and science of effective marketing communications. ARAMARK has a sound strategy to provide insight-driven, innovative solutions and a passion for service to deliver a superior outcome. We're proud to serve as ARAMARK's first AOR and are already hard at work to further build their business."
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.draftfcb.com.
About ARAMARK ARAMARK delivers experiences that enrich and nourish people's lives through innovative food, facility, and uniform services. United by a passion to serve, our more than 250,000 employees make a meaningful difference each day for millions of people around the world. ARAMARK is recognized among the Most Admired Companies by FORTUNE and World's Most Ethical Companies by the Ethisphere Institute. Learn more at www.aramark.com or connect with us on Facebook and Twitter.