2014

Arby's® Issues "Reubenville Challenge" And Dares Cities Across America To Dethrone New York City As The Reuben Sandwich Capital National Restaurant Chain Offers Mouth-Watering Deal For Two Classic Reuben Sandwiches For the Price of One from March 15-17

ATLANTA, Feb. 25, 2013 /PRNewswire/ -- March is all about the Reuben sandwich for Arby's Restaurant Group, Inc., and Arby's is celebrating with a challenge for Reuben-loving cities, plus a deal for fans nationwide. Arby's is rewarding the first U.S. city that renames itself "Reubenville" for the month of March with free Reuben sandwiches, and ensuring that even if the challenge cannot be met, anyone can enjoy Reubens thanks to Arby's buy one, get one free deal on the Classic Reuben sandwich from March 15-17, 2013.

Arby's "Reubenville Challenge" invites U.S. cities to issue an official city council proclamation declaring the renaming of their city to "Reubenville" for the month of March, and the name change must be documented on the city limits sign. The first city to complete Arby's "Reubenville Challenge" will receive up to 5,000 coupons for complimentary Arby's Reuben sandwiches for their citizens. Any city interested in participating in the challenge must send official documentation to Arby's at ArbysReubenville@hunterpr.com by March 31, 2013.

"Reubens are the classic New York City deli sandwich, but there's no need to go to N.Y.C. when you can get a fresh Reuben at your local Arby's," said Bob Kraut, Senior Vice President of Brand Marketing & Advertising, Arby's Restaurant Group, Inc. "That's why we're excited to challenge cities across America to trump New York City as the best city for Reubens and become the next Reuben capital."

Whether or not your city joins the challenge, Arby's is making it easy for everyone to pick up an extra Classic Reuben with a delicious buy one, get one free offer. Arby's Classic Reuben is a New York-style sandwich featuring freshly sliced corned beef, topped with melted Swiss cheese, tangy sauerkraut and Thousand Island dressing served on soft, toasted marble rye bread. Reuben lovers can also enjoy a Double-Stack Reuben with twice the corned beef or with corned beef and turkey. The Classic Reuben is available nationwide for a suggested price of $4.99, or as a combo for $6.99. The Double-Stack Reuben sandwich is also available nationwide for a suggested price of $5.99.

To download the buy one, get one free Classic Reuben sandwich coupon, valid March 15-17, visit www.Arbys.com beginning March 11. For more information and to view the official rules for the "Reubenville Challenge," visit www.Arbys.com/Reubenville. NO PURCHASE NECESSARY.

About Arby's Restaurant Group, Inc.

Atlanta-based Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,400 restaurants system wide. In addition to its classic Roast Beef and Beef 'n Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby's is also known for its deli-style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby's introduced Ultimate Angus, a premium, 100% Black Angus beef featured in freshly prepared sandwiches. In 2012, Arby's launched a line of premium turkey sandwiches called Hot Turkey Roasters. To learn more about Arby's, please visit www.Arbys.com.

(Logo: http://photos.prnewswire.com/prnh/20121001/NY83693LOGO)

SOURCE Arby's Restaurant Group, Inc.



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