ATLANTA, Sept. 9, 2014 /PRNewswire/ -- Arby's Restaurant Group, Inc. (ARG), franchisor of the iconic Fast Craft™ sandwich chain with nearly 3,400 Arby's® restaurants worldwide, has partnered with NBC Sports this fall to launch a #TopTailgate contest to entice fans and guests to submit their best tailgating photos and videos via Twitter. Participants can win weekly prizes, including: a portable grill, pop up bar and bean bag toss; and Grand Prize choices, including: a 46" outdoor HD-TV, Kegorator beer keg fridge or free meals from Arby's for a year.
"We share a love of football with our guests," said Rob Lynch, Arby's Brand President and Chief Marketing Officer. "As we become more focused on our target consumer, whom we call the Ten Gallon Hearts, it's important that we are where they are, celebrating football season with our fast-crafted, high quality meats, and maybe even a side of curly fries."
Every Wednesday beginning September 3 and extending through October 29, NBC Sports will send out tweets asking fans to submit their best tailgating photos and videos. The weekly voting period begins every Wednesday with the voting period for the Grand Prize winner beginning on October 30. Voting ends every Tuesday for the previous week and the weekly winner is announced.
A custom video showcasing user generated content will play every Sunday during the Sunday Night Football online stream on NBCSports.com to explain the contest elements to the audience. Throughout the week, there will be follow-up social posts reminding fans to share images and video of their tailgating experiences.
In addition, fans and guests of Arby's will see the new "Meatcraft" advertising campaign during Sunday Night Football games throughout the month of September and on NBCSports.com and the ROTOWORLD Fantasy Draft Guide, a top guide for fantasy football enthusiasts.
Arby's, founded in 1964, is the first nationally franchised sandwich restaurant brand with nearly 3,400 restaurants worldwide. The Arby's brand purpose is to "inspire smiles through delicious experiences." Arby's delivers on its purpose by celebrating the art of Meatcraft™ with a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes. Arby's Fast Craft™ restaurant services feature a unique blend of quick-serve speed combined with the quality and made-for-you care of fast casual. Arby's Restaurant Group, Inc. is the franchisor of the Arby's Brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information or socially connect with Arby's at: Facebook, Twitter, Linked In and Instagram.
SOURCE Arby's Restaurant Group, Inc.