Arby's Petitions White House To Make Ten-Gallon Hat A National Symbol In Celebration Of National Hat Day
National Restaurant Chain Tips its Hat to Fans with 50% Off New Chocolate Molten Lava Cake
ATLANTA, Jan. 11, 2013 /PRNewswire/ -- Arby's Restaurant Group, Inc. is celebrating National Hat Day this Jan. 15 by paying homage to the iconic ten-gallon hat in the grandest way possible – introducing a White House petition to declare it the national hat of America. Arby's fans can join in the celebration by signing the petition, as well as enjoying a coupon for 50% off the new Chocolate Molten Lava Cake on National Hat Day.
The ten-gallon hat has been a symbol of American culture for centuries, however, the hat has evolved to become synonymous with Arby's and everything the iconic brand stands for. Today, the ten-gallon hat symbolizes a modern sandwich shop serving freshly made, craveable sandwiches, making Arby's the ideal champion for this effort on National Hat Day.
Join Arby's in convincing the government that the ten-gallon hat should become the national hat of America by visiting Arbys.com/HatDay and signing the petition. While there, fans will find a 50% off coupon for the new, decadent Chocolate Molten Lava Cake. The warm chocolate cake filled with molten lava chocolate and topped with cocoa crumbles is available at a suggested price of $1.99 for a limited time at participating locations.
"While the country has many national symbols, including a bird, tree and motto, America does not have a national hat," said Bob Kraut, Senior Vice President of Brand Marketing & Advertising, Arby's Restaurant Group, Inc. "Arby's has been proudly serving freshly sliced meats under its renowned hat for nearly 50 years, so we feel a commitment to honoring the ten-gallon hat on this holiday."
In the days leading up to National Hat Day, fans can visit Arby's on Facebook, Twitter, Pinterest and Instagram to learn more about the petition and Chocolate Molten Lava Cake. For more details visit Arbys.com/HatDay or www.Facebook.com/Arbys.
About Arby's Restaurant Group, Inc.
Atlanta-based Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,400 restaurants system wide. In addition to its classic Roast Beef and Beef 'n Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby's is also known for its deli-style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby's introduced Ultimate Angus, a premium, 100% Black Angus beef featured in freshly prepared sandwiches. In 2012, Arby's launched a line of premium turkey sandwiches called Hot Turkey Roasters. To learn more about Arby's, please visit www.Arbys.com.
SOURCE Arby's Restaurant Group, Inc.
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