Arc Worldwide Names Retail Design Expert to New Post
Addition completes in-house retail offering from manufacturer to retailer
CHICAGO, May 5 /PRNewswire/ -- Arc Worldwide, the marketing services arm of Leo Burnett, named retail design expert Bryan Gailey as vice president and retail design director, expanding the design discipline of the firm's already extensive retail offering that includes digital, direct, mobile, promotion and retail marketing. The addition of Bryan and the expertise he brings marks a pivotal step for the firm, which now offers a truly complete solution to activating brands across all channels.
Gailey brings more than 30 years of experience working on a broad range of global projects including Anne Klein, Bloomingdale's, Burberry, Calvin Klein, Guess, Nordstrom, Ralph Lauren and Saks Fifth Avenue that have produced prominent award-winning designs.
"Bryan's depth of experience and credentials are a welcome addition to the Arc family," said Arc President and Chief Creative Officer William Rosen. "His award-winning creative work and superior understanding of the retail design industry will allow us to provide our clients such as Coca-Cola, P&G and Walgreens with industry-leading expertise in retail design, a critical piece of the cross-channel activation puzzle."
Previously, Gailey was creative director for the New York studio of FITCH, a global design and branding firm. He has also served as associate principal of Callison Architecture, overseeing design direction and design management for department store and specialty store projects. In addition, Gailey served as vice president and creative director of Store Design for the Calvin Klein Inc. brand worldwide.
Of his new assignment, Gailey said, "My greatest satisfaction comes from leading a team through the design process to produce an outstanding, productive and profitable design for our retail clients. I look forward to working in this capacity with the experienced teams and blue chip clients at Arc."
Gailey also serves on the Design Advisory Board of VM+SD Magazine and is a professional member of the Retail Design Institute's New York Chapter.
The Leo Burnett Group, comprised of the Leo Burnett brand agency and its marketing services arm Arc Worldwide, is one of the world's largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world's fourth-largest communications company. The Leo Burnett Group holds people at the center of their strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story.
This approach ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, retail and promotional marketing, The Leo Burnett Group partners with blue-chip clients such as The Coca-Cola Company, Kellogg, McDonald's, Hallmark, Allstate, P&G and Nintendo.
SOURCE Leo Burnett
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