Architectural Record Named One of the Top Business Publications in the U.S. By BtoB Magazine
NEW YORK, May 16, 2013 /PRNewswire/ -- McGraw Hill Financial's (NYSE: MHFI) Architectural Record has been named one of the 50 best performing business-to-business publications in the United States by BtoB magazine. Selection on the annual Media Power 50 list is based on advertising revenue, audience share, as well as the opinions of top advertisers, media buyers and industry analysts.
Architectural Record was the sole recipient this year serving the design and architecture community. In its description of Architectural Record, BtoB named it "the bible of the architecture industry" and noted that it "provides striking visuals both in print and online, drawing a diverse group of advertisers."
"Our leadership position in the market is a direct result of a very dedicated, passionate team who is driven to find imaginative ways to work with our advertisers for maximum results through our integrated platforms," said Laura Viscusi, vice president, McGraw-Hill Construction Media & Publisher, Architectural Record, GreenSource, and SNAP. "This recognition by BtoB comes just as we celebrate a phenomenally successful issue with over 300 pages and more than 200 advertisers."
The BtoB 2013 Media Power 50 provides a comprehensive look at the top advertising revenues as ranked by advertisers, media buyers, industry analysts and the editors of BtoB magazine. The list looks at media properties across eight categories: general news, business news, online, social media, TV and radio, technology, vertical and out-of-home.
"We are thrilled to once again be included in the prestigious Media Power 50 list. To be recognized as one of the top business media outlets in the vertical category is a direct result of the quality efforts of our dedicated editorial, sales and marketing teams," said Cathleen McGuigan, editor in chief, Architectural Record. "Record remains committed to delivering the high-value editorial content, insights, and intelligence our readers demand."
Essential to the profession for over 120 years, Architectural Record's magazine and website provide industry news and analysis, as well as coverage of design trends, building science, and professional strategies for architects and design professionals. With more than 300,000 followers on Twitter, celebrating its 1 millionth test- taker of its Continuing Education courses in the fall of 2012, and being honored with Jesse H. Neal awards earlier this year, and the Grand Neal in 2012, Architectural Record continues its leadership in bringing value to both readers and advertisers. For more information, visit www.ArchitecturalRecord.com.
About McGraw Hill Construction:
McGraw Hill Construction's data, analytics, and media businesses – Dodge, Sweets, Architectural Record, and Engineering News-Record – create opportunities for owners, architects, engineers, contractors, building product manufacturers, and distributors to strengthen their market position, size their markets, prioritize prospects, and target and build relationships that will win more business. McGraw Hill Construction serves more than one million customers through its trends and forecasts, industry news, and leading platform of construction data, benchmarks, and analytics, including Dodge MarketShare™, Dodge BuildShare® and Dodge SpecShare®.
About McGraw Hill Financial:
McGraw Hill Financial (NYSE: MHFI), a financial intelligence company, is a leader in credit ratings, benchmarks and analytics for the global capital and commodity markets. Iconic brands include: Standard & Poor's Ratings Services, S&P Capital IQ, S&P Dow Jones Indices, Platts, CRISIL, J.D. Power & Associates, McGraw Hill Construction and Aviation Week. The Company has approximately 17,000 employees in 27 countries. Additional information is available at www.mhfi.com.
Kathy Malangone, Senior Director, Marketing Communications,
McGraw-Hill Construction, +1 212-904-4376, email@example.com
SOURCE McGraw-Hill Construction