Are You Hombre Enough?
Tecate and Terra Dare Men in the U.S. to Prove They are 'Hombres' for a Chance to Win Big
NEW YORK, Aug. 22, 2013 /PRNewswire/ -- Tecate, cerveza con caracter, and Terra, a leading Hispanic digital media company, announced their efforts to find the boldest men in the United States with the "Are You Hombre Enough?" challenge. The off- and online contest will put consumers 21 and older on the spot to prove they know what it means to be a real hombre, for a chance to win a trip for two to a major sporting event and unlimited bragging rights.
The sassy bilingual DEPORTadas journalists will travel across Chicago, Dallas, Houston, Los Angeles and Las Vegas to challenge individuals at select soccer games and boxing matches throughout the summer. Sports fans 21 and older will have to demonstrate they are real hombres by participating in a variety of challenges.
"We are eager to find the men who have what it takes to be called an hombre, through our 'Are You Hombre Enough?' challenge," said Ingrid Otero, Director of Programming of Terra in the United States. "The journalists DEPORTadas featured by Terra will lead the quest to find the boldest men, giving all participants the chance to win big."
Photos and videos of the participants' responses to the challenge will be showcased on www.terra.com/tecate_challenge accessible from computers, smartphones and tablets, through October 2013. This interactive experience will allow consumers to vote for the men they think are real hombres. The participant who receives the most votes, as well as a randomly selected voter, will be eligible to win a trip to a key sporting event.
Individuals 21 and older can also demonstrate that they've got the wit, boldness and caracter to drink Tecate and Tecate Light through the "Are You Hombre Enough?" app developed by MSN for the beer brand's Facebook page, www.facebook.com/tecate. Fans of the page are encouraged to quickly answer a series of questions designed to test their hombre-hood, including "Your girlfriend asks you to hold her purse. What should you do?" and "What should you do when your girlfriend asks you to wear matching outfits?" At the end of each quiz, consumers receive their "Hombre Score" and can challenge their Facebook friends to try to beat it. The questions are refreshed every two weeks, so participants can continue to play and improve their ultimate score for a chance to win up to $3,000 in cash and gift certificates.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com.
Created in 1999, Terra is one of the largest digital media companies in the world, reaching a monthly audience of 100 million people interested in entertainment, lifestyle, sports and news content. Terra's content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens and devices - including PCs, tablets, smart phones, connected TVs and DOOH screens.
In addition to breaking news on its portals and its premium products and services, Terra is recognized for its excellence in live broadcasts of major sports and entertainment events - from live shows with artists like Paul McCartney, U2, Alejandro Sanz and Kings of Leon, to the Olympic Games, which were transmitted live, in up to 36 simultaneous channels throughout Latin America in 2012. Headquartered in Brazil, Terra has offices in the United States, Latin America and Spain.
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