MIAMI, March 6, 2017 /PRNewswire/ -- By effectively crafting a campaign that integrated online and offline media to make of Orlando, Florida, Brazilians' first choice in vacation spots, Ariadna Communications Group was granted Gold at the Adrian Awards 2017.
"Brazil is the Latin American country that brings more visitors to Orlando, and Visit Orlando wanted to keep it as the #1 US destination for Brazilian travelers, and increase the number of visitors. This was a wonderful opportunity and challenge for us. We created a successful campaign that surpassed Visit Orlando's expectations and awarded us this recognition," Juan David Pinzón, CEO and President of Ariadna explained.
The winning campaign integrated online and offline media to increase Orlando's word of mouth as the perfect destination during 2015. It included a special activity in the TV show MasterChef junior and an alliance with the Caras magazine. The message was amplified in digital channels, influencers, social media, TV advertisements and press.
The campaign's effectivity was overwhelming: over 1 million likes on Instagram thanks to influencers, and over 114 million views on the YouTube campaign videos. "Brand awareness reached over 59%, more than 2.1 million households got our message and visits to Orlando increased over 10%, compared with 2014's numbers," Pinzón highlighted.
Video of the case: https://www.youtube.com/watch?v=MUPjVtD5ozk&feature=youtu.be
The Adrian Awards are presented by the Hospitality Sales & Marketing Association International (HSMAI), and and are selected by senior industry and media experts in Travel. Annually, the awards receive around 1200 entries for three categories: Advertising, Digital Marketing and Public Relations.
For Ariadna Communications Group, this award recognizes and confirms the group's knowledge and experience in the travel industry. According to Pinzón, "being recognized by our innovation and creativity among this group of companies, is a privilege. We strive to develop good practices and deliver innovative practices to achieve outstanding results."
Ariadna Communications Group is the independent communications group with bigger presence in the Americas. The group has 14 offices in 11 countries and its digital core allows innovative and technological capabilities to transform marketing and traditional advertising.
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SOURCE Ariadna Communications Group