PHOENIX, May 10, 2017 /PRNewswire/ -- When it comes to flowers, Mother's Day is the 'Mother' of all holidays. According to a survey by the National Retail Federation, more than two-thirds (68.5%) of those celebrating Mother's Day will buy mom flowers, spending a total of $16.2 billion in 2017. Many consumers will outsource the task to a local florist. However, there is a growing trend of consumers who want to play a larger role in the gift giving process. More consumers are looking for ways to personalize the gift of flowers while making memories in the process. Millennials, who are more about the experience, in particular are leading the way.
At Arizona Flower Market, located in Phoenix, Arizona, more consumers are exploring their artistic side and opting for do-it-yourself, or DIY, flower arrangements. This is a great way to use your creative ability while spending quality time with family members. "We're seeing a trend of do-it-yourself floral projects that the whole family wants to be a part of," said Cheryl Denham, owner of Arizona Flower Market in downtown Phoenix. Families can come in and pick out everything they need to create their masterpiece for mom, from charming daisies in burlap-wrapped Mason jars, to simple, yet classic flowers arranged in a vase, to more elaborate table centerpieces. "Our goal is to provide everything needed for just about any floral project a customer has in mind," said Denham. Arizona Flower Market makes it easy to DIY your Mother's Day gift and make long-lasting memories mom will cherish.
To help make the DIY process simple this Mother's Day, Arizona Flower Market has set up "DIY Design Stations" consisting of large work tables, equipped with everything a customer needs to complete their project. You'll find flower cutters, thorn removers, scissors, etc. The Market even offers free card messages and carry out boxes to safely transport your handmade treasure. Select a vase from the hundreds in stock and a helpful team member will fill it with flower food-treated water. Arizona Flower Market's staff is super knowledgeable about all things floral. They are eager to share their industry secrets and help you achieve (near) professional results. "The kids LOVE to help," says owner Cheryl, "you should see their faces light up when they see their creation come to life. The literally beam with pride!"
Arizona Flower Market's unique wholesale-to-the-public business model makes buying flowers & design accessories more affordable by buying direct from the farms and selling directly to the consumer. "No middle man means no hidden costs," says Director of Operations and Buyer, Brent Denham. Denham spends countless hours sourcing product from all over the world to ensure high quality at a great price.
To learn more regarding how the public can buy wholesale flowers in Phoenix for an upcoming DIY project or for Mother's Day gift ideas visit www.azflowermarket.com.
Arizona Flower Market is a wholesale flower market open to the public and is a division of parent company Arizona Family Florist located in Phoenix, AZ. Arizona Family Florist was founded in 2005 and has quickly become one of the industry's leading floral and gift providers. Their multi-channel approach to retailing has spawned a diverse family of brands including an all-occasion floral delivery service, Arizona Florist, Arizona Flower Market, a wholesale flower and décor market open to the public and award-winning, full service bridal & event floral design studio LUX Wedding Florist.
For more information on Arizona Family Florist and their family of brands visit www.azfamilyflorist.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/arizona-flower-market-makes-diy-flower-trend-simple-for-customers-this-mothers-day-300455110.html
SOURCE Arizona Family Florist