Arm & Hammer™ 3-In-1 Potty Seat By Munchkin Wins Prestigious JPMA Innovation Award New Potty Recognized By Industry Experts for its Ground-Breaking Design

NORTH HILLS, Calif., Sept. 29, 2011 /PRNewswire/ -- Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, is proud to announce the Arm & Hammer™ 3-in-1 Potty Seat has been selected from among 120 entrants as winner of the coveted 2011 Juvenile Products Manufacturers Association (JPMA) Innovation Award. Internationally acclaimed, the JPMA Innovation Awards highlight the most ingenious new products in the marketplace today.

"At Munchkin, our goal is to be at the head of innovation in baby and toddler products, especially in regards to technology and design," said Steven B. Dunn, chairman and CEO of Munchkin, Inc. "We are pleased the Juvenile Products Manufacturers Association recognizes our dedication to creating clever products that provide practical solutions for today's parents."

Munchkin's Arm & Hammer™ 3-in-1 Potty, the most sophisticated toilet training product available today, is a fresh take on the classic potty. With a sit-down potty, removable seat to use on a standard toilet and step-stool, this 3-in-1 potty also features a disposable Arm & Hammer™ deodorizing disk and built-in flushable wipes. The patent-pending potty combines the odor-eliminating power of ARM & HAMMER® Baking Soda with clever innovations by Munchkin, to address parents' concerns for sanitation and odor control. 

Held annually since 1989, the Innovation Awards are sponsored by the JPMA to highlight the most innovative products in the juvenile industry.   Munchkin beat out more than 120 competitors for one of the 10 awards. The competition was held at the ABC Expo in Louisville, KY on September 23. Entries were assessed by a choice committee of trade show media representatives and industry retail buyers, who judged submissions based on their innovation, marketability, trend-setting potential appeal and usefulness.

The Arm & Hammer™ 3-in-1 Potty by Munchkin is now available at Target stores nationwide and will be available at additional retailers in January 2012.  For more information on retailers and availability dates, please visit www.munchkin.com.

About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today's parents.  Founded in 1991, Munchkin, Inc. has placed great emphasis on innovation, redefining what baby products can achieve.  As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot.  Another recent breakthrough is the ARM & HAMMER™ Diaper Pail by Munchkin, which neutralizes odors in the nursery through a patented odor control system. In January of 2010, Munchkin acquired Lindam, the U.K.'s top baby safety brand and a leading international developer of nursery products.  The company has won more than 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally.  For more information, visit www.munchkin.com.

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Contact: Margee Macdonell
Formula
(619)234-0345
macdonell@formulapr.com

SOURCE Munchkin, Inc.



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