2014

ARM & HAMMER™ Laundry Detergent Power Paks Provide Superior Value And Convenience In Every Load Single-Use Form Paks a Punch to Deliver Powerful Cleaning and Stain Fighting

PRINCETON, N.J., Sept. 18, 2012 /PRNewswire/ -- For the more than one-third of Americans who feel they spend too much money on detergent[1], ARM & HAMMER™ Laundry Detergent Power Paks provide consumers with the power of clean at a fraction of the cost of the leading single-use detergent. These powerful Paks remove laundry's toughest stains by delivering concentrated cleaning power in a single-use, pre-measured form to eliminate measuring, spills or heavy lifting of bulky bottles. For laundry doers who incorrectly measure liquid detergents (44 percent) or find it to be a messy task (42 percent)[2], Power Paks can offer the ultimate in laundry convenience in the palm of their hands.

"In today's economy, we understand consumers are looking for products that provide great performance and improved convenience, but it has to be at a price they can afford," said Kevin Kuchinski, Vice President, Church & Dwight Fabric Care. "Expanding our laundry portfolio to include ARM & HAMMER Power Paks allows us to further meet consumer needs with an efficient, single-use form that is not only a powerful stain-fighter, but costs up to 30 percent less than premium offerings."

Comprised of 99 percent active ingredients, the ground-breaking formula contains micro-crystals to deliver powerful stain removal and a deep down clean in every load. ARM & HAMMER™ Baking Soda boosters neutralize and eliminate tough odors for a long-lasting freshness. Compatible with both standard and today's high-efficiency (HE) machines, the formula is designed to perform well in all water temperatures and leaves no unwanted residue behind.

To meet a variety of consumer laundry needs and preferences, ARM & HAMMER™ Laundry Detergent Power Paks join the extended portfolio of ARM & HAMMER™ Detergents, including Liquid, Powder and Gel formulas. Paks are offered in two varieties and are currently available at retailers nationwide.

  • ARM & HAMMER™ Plus OxiClean™ Crystal Burst Power Paks combine the power of OxiClean™ Stain Fighters and ARM & HAMMER™ Baking Soda. The formula contains four types of active stain fighting ingredients to tackle a variety of stains, including dirt, grass, blood and oil. ARM & HAMMER™ Plus OxiClean™ Crystal Burst Power Paks are 99 percent active. Available in 16, 24 and 50 Pak counts at a suggested retail price range of $2.99 to $9.99.
  • ARM & HAMMER™ Toss n' Done™ Power Paks provide trusted cleaning and freshening in a fast and easy new form with unique micro-crystals and the power of ARM & HAMMER™ Baking Soda. Available in 20 and 60 Pak counts at a suggested retail price range of $2.99 to $9.99.

For more information, visit www.armandhammer.com.    

About ARM & HAMMER™
For more than 165 years, ARM & HAMMER™ Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER™ brand name.

In 1970, CHURCH & DWIGHT introduced the first non-phosphate laundry detergent.

Today, CHURCH & DWIGHT manufactures a variety of cleaning, freshening and deodorizing products for the home, family and body under the iconic ARM & HAMMER™ brand name.

[1] Arm & Hammer Fabric Care Study, StrategyOne / Omnibus, August 2012

[2] Arm & Hammer Fabric Care Study, StrategyOne / Omnibus, August 2012

Media Contact:
Jennifer Borland/Edelman
212-642-7726
Jennifer.Borland@Edelman.com

SOURCE Church & Dwight Co., Inc.



RELATED LINKS
http://www.armandhammer.com

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