WALLED LAKE, Mich., June 13, 2016 /PRNewswire/ -- Armaly Brands, maker of Brillo®, the world's most recognized cleaning brand, today announced the acquisition of the CAMEO®, SNOBOL® and PARSONS'® brands and assets from Church & Dwight Co., Inc. (NYSE: CHD). Terms of the acquisition were not disclosed.
CAMEO Copper, Brass & Porcelain Cleaner, CAMEO Aluminum & Stainless Steel Cleaner, SNOBOL Toilet Bowl Cleaner, and the original PARSONS' Ammonia are household names that date back to the 1950's. The quality and effectiveness of these traditional cleaning brands have inspired dozens of new cleaning products for decades.
Armaly plans to invest in marketing for CAMEO, SNOBOL and PARSONS', and expand North American and global distribution.
"These are top of the line consumer brands that will expand our family of traditional and highly functional cleaning products—a category where we've been focused for 108 years," said John Armaly, president and CEO of Armaly Brands. "Similar to the success we've had introducing Brillo to a new generation of consumers, we're excited to increase access to these products through our retail partners and introduce these trusted brands to new households around the world."
Armaly acquired Brillo from Church & Dwight Co., Inc. in 2010, and through its commitment to marketing and innovation Brillo remains the world's most recognized cleaning brand. Armaly's family of products also includes Brillo® Soap Pads, Brillo® Estracell® sponges and the Brillo® Sweep & Mop™, which provides an innovative all-in-one solution for a deeper, more sanitary clean.
"Consumers recognize and are looking for the CAMEO, SNOBOL and PARSONS' brands because they offer an easier, more thorough cleaning experience. We will continue to work with our retail partners to provide our shared consumers easier access to these established brands," Armaly added.
About Armaly Brands
Headquartered in Walled Lake, Mich., Armaly Brands is the maker of Brillo®, the world's most recognized cleaning brand, and the nation's leading manufacturer of Estracell® and polyester-based sponges. Armaly has a long history of innovation in sponge technology, including the introduction of Armaly ProPlus® polyester sponges and Estracell® More Sanitary sponges in the 1960's and America's #1 selling driveway wash sponge, AutoShow® SoftGrip. Founded in 1908 in the Bahamas as a worldwide producer of natural sponges, Armaly has been an innovation leader and maintained its reputation as one of the world's leading manufacturers and marketers of consumer and commercial-grade sponge and cleaning products.
About Church & Dwight
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products under the ARM & HAMMER brand name and other well-known trademarks.
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SOURCE Armaly Brands