Armani Exchange Continues to Lead the Industry With the Launch of the A|X VIDEOMIX

NEW YORK, Oct. 27, 2011 /PRNewswire/ -- A|X Armani Exchange launches A|X VIDEOMIX, the first interactive video style application that allows users to create their own music video fashion show, share it with friends, and shop the looks.

(Photo:  http://photos.prnewswire.com/prnh/20111027/NY93615-a )

(Photo:  http://photos.prnewswire.com/prnh/20111027/NY93615-b )

Building on the success and innovation of the A|X STYLEPAD applications, the A|X VIDEOMIX will give iPhone and iPad users creative control to customize their own A|X music video fashion show with their choice of runway models, music, backgrounds and looks, for an engaging experience that is also shoppable and shareable.

For the A|X VIDEOMIX, Armani Exchange worked with digital boutique, SODAMEDIA, to develop this ground-breaking application which utilizes advanced technology via a combination of automatic customizations drawn from Facebook Connect, that will allow users to create a "mash-up" of their selected "run of show," choosing from a style arsenal of eight music tracks, ten animated graphics backgrounds, thirty complete A|X looks and six models, to create eight runway looks per video for a unique video experience. Once complete, iPhone and iPad users will then be able to shop and share their VIDEOMIX with friends via email and social networks, including Facebook and Twitter.

The A|X VIDEOMIX will also provide users with the opportunity to receive exclusive content, including access to the Giorgio Armani "SuperShow" created using the A|X VIDEOMIX App, as well as opportunities to participate in special promotions and giveaways.

The A|X VIDEOMIX offers users an interactive way to experience the A|X lifestyle with well-crafted visual integration of sophisticated style, social networking, and click-through commerce. The looks featured in the A|X VIDEOMIX are built from the A|X 20th Anniversary Collection and the cast includes "the best of" past A|X models featuring Alessandra Ambrosio, Marlon Teixeira, Francisco Lachowski, Milou Sluis, and more.

Armani Exchange continues to enhance their extremely powerful global digital platform to target consumers' lifestyle, taking advantage of the influential amplifier of online and mobile entertainment. Operated by an in-house cross-functional team, these initiatives are an evolution of our marketing message, linked to strategic goals and integrated with global marketing strategies. 

To view the Giorgio Armani "SuperShow" online, please go to:

http://www.ax-beta.com/2011/videopad/supershow/super_8000.mp4

To learn more about VIDEOMIX, please go to:

http://www.armaniexchange.com

ABOUT A|X ARMANI EXCHANGE

A|X Armani Exchange was launched in 1991, aimed at a new generation of fast- fashion consumers - an accessible collection offering urban, individual style. A|X Armani Exchange defines a new dress code with a collection that takes its cue from urban lifestyle and music culture. With Armani Exchange, Mr. Armani interprets his sensual and unique style to create a casual, yet sophisticated collection for the young, urban and sexy. Today A|X Armani Exchange has an exclusive direct controlled retail network that currently comprises 208 freestanding stores in 24 countries.

ABOUT SODAMEDIA

SODAMEDIA is a digital boutique with a branding and technology studios based in NYC, Hong Kong and Shanghai. Digital is part of their DNA. They unleash the power of a brand online and through mobile devices. The vision for the digital shop was simple--honest quality work with true innovation, true technology and true partnership.

SOURCE A|X Armani Exchange