Army Experience Center Test Program Ends July 31
Lessons from successful two-year pilot program to be applied across Army Accessions Command
PHILADELPHIA, June 10 /PRNewswire/ -- The Army Experience Center (AEC) at Franklin Mills Mall will close July 31 as its two-year pilot program and contract comes to an end. The education and entertainment center was created to test community outreach and engagement concepts by the U.S. Army.
"As a marketing technology lab, the Army Experience Center achieved many educational, marketing and outreach objectives in the two years it was open," said Brian Lepley, Accessions Command spokesperson. "The Army Experience Center validated a lot of our assumptions about what the public knows and feels about the Army and how to help them connect with their Army. It helped us learn to reach younger Americans on their terms with relevant technology innovations."
The AEC's lease with Franklin Mills Mall and contracts with supporting companies will end on Nov. 30. The closing date of July 31 allows for dismantling, packing and shipment of the AEC's furnishings and equipment. U.S. Army Recruiting Command is currently developing a plan to re-open recruiting stations in the area to maintain its long-term relationships with the Philadelphia community and Mid Atlantic region.
The decision to let the contract end was made by senior Army leadership.
The marketing and outreach lessons learned and interactive technology will be studied for the best application to nationwide recruiting applications.
Army Accessions Command is the higher headquarters for US Army Recruiting Command, US Army Cadet Command, and Army Officer Candidate School. Commanded by Lt. Gen. Benjamin Freakley, it is located at Fort Knox, Kentucky.
Army public affairs will be available to discuss this matter with the media at the AEC Friday, June 11 at 10:30 AM.
SOURCE US Army