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MONTREAL AND VANCOUVER, June 7, 2011 /PRNewswire/ - Arookoo is an innovative trans-media platform combining an iPhone App, companion Website and Facebook game. Transforming walking into a fun game, participants are rewarded for increasing the amount of steps walked each day - an interactive healthy activity! While completing a wide variety of fun walking challenges, GPS-based scavenger hunts, team challenges with friends, calorie and distance tracking and more, Arookoo promotes healthy living.  Reader's Digest Canada has partnered with Vivity Labs, a Vancouver leading developer of healthy and lifestyle gaming experiences, to launch ArookooTM, in Canada.

Find more information about Arookoo visit the media room at:

Arookoo is available to download at

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/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at Images are free to accredited members of the media/

SOURCE Reader's Digest

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