ARRIS Advertising Solutions Deliver 6 Million Ad Transactions a Day
Utilized by 9 of the Top 10 Service Providers in North America
SUWANEE, Ga., May 21, 2012 /PRNewswire/ -- ARRIS Group, Inc. (NASDAQ: ARRS) today announced the landmark delivery of 6 million ad transactions daily. The company's advertising solutions portfolio manages and inserts traditional zoned, interactive and targeted ads into the cable and IP networks of North American pay-TV service providers. The portfolio powers both linear and dynamic ad insertion that also enables new, expanded revenue opportunities for the delivery of ad content on connected screens and devices throughout the home. ARRIS advertising solutions are used directly or indirectly by 9 of the top 10 service providers in North America.
At the upcoming NCTA Cable Show (May 21-23 in Boston), ARRIS will showcase its portfolio of advertising solutions at booth #967. The solutions support today's critical revenue streams and provide a migration path from traditional zoned-based advertising to more addressable advertising. The ARRIS portfolio helps operators deliver and monetize ads for multiple screens in the home via legacy set-top boxes to TVs and gateway devices for whole home solutions. Solutions can also support IP-connected devices such as tablets and gaming systems. Visitors to the ARRIS booth may also learn how operators can use solutions to deliver ads for local advertising insertion and interactive advanced advertising applications with Enhanced TV Binary Interchange Format (EBIF).
"Advertising represents a significant source of revenue for operators today and will continue to do so as TV Everywhere flourishes," said Bruce McClelland, President, ARRIS Products & Services. "The ARRIS advertising portfolio can enhance revenue streams with the use of new dynamic targeting and companion-device techniques. As the market and technology evolves, operators can leverage their existing investment to enable new advertising models across multiple devices and formats without disruption to current business processes."
The ARRIS portfolio helps operators provide advertising services that consistently meet client service level agreements and maintain continuity of revenue flow. ARRIS supports operators who are currently in a complete digital environment as well as those who may just be starting the transition from analog to digital. ARRIS products offer the flexibility to accommodate various operator infrastructures.
With the ARRIS advertising solutions portfolio, operators can:
- Monetize linear TV, on-demand programming and multiscreen services
- Manage the complexities of linear and on-demand digital advertising insertion efficiently and profitably
- Retain campaigns and keep advertisers satisfied with dependable ad insertion tools and features
- Develop new advertising revenue streams and personalized subscriber services with enhanced advertising services such as addressability and interactivity
- Reduce advertising CAPEX and increase market velocity of new advertising models, with an open, standards-based portfolio that is full-featured, tightly integrated, and highly-scalable
ARRIS advertising solutions currently deliver ad insertions for more than 70,000 channels a day.
Visit www.arrisi.com/get/advertising/index.asp for more information about ARRIS portfolio of solutions for advanced advertising.
ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting triple- and quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver carrier-grade telephony, network video processing, whole home video, demand driven video, next-generation advertising, network and workforce management solutions, access and transport architectures and ultra high-speed data services. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Suwanee; Beaverton, OR; Chicago, IL; Kirkland, WA; State College, PA; Wallingford, CT; Waltham, MA; Cork, Ireland; and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.
SOURCE ARRIS Group, Inc.
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