There are a number of competing HDR technologies, including Dolby Vision, HDR10 and HLG (Hybrid Log Gamma), which was originally developed by the BBC. The report concludes that HDR10 has already become the leading standard, and HLG will also become widely adopted during 2017, while Dolby Vision will remain as a premium HDR option.
"HDR allows content creators to get closer than ever before to delivering artistic intent," says David Mercer, Principal Analyst and the report's author. "But they still have to decide which technologies to use and understand the different ways HDR is implemented in consumer TVs."
The report finds that TV manufacturers are describing HDR in many different ways, and that there are many differences in the capabilities of HDR-enabled TVs. Some will deliver a superior HDR performance, but even basic HDR TVs will offer a significant enhancement over non-HDR TVs.
"HDR ultimately raises the question of what artistic intent means and whether there is a single technology that can deliver it," says Mercer. "The creative community is only now beginning to explore the potential for HDR to transform the video experience and its impact on viewers."
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Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, digital media, mobile and wireless, and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
Contact: David Mercer, +44 7875 391218, firstname.lastname@example.org, DavidMercer_SA
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SOURCE Strategy Analytics