2014

Arrow Exterminators Selects Trevelino/Keller To Lead Public Relations Strategy Atlanta-based Pest and Termite Control Company Chooses Firm Based on Experience with National Consumer Clients

ATLANTA, Nov. 18, 2013 /PRNewswire/ -- Arrow Exterminators, the seventh largest pest and termite control company in the United States, announces a partnership with Trevelino/Keller as the company's public relations agency of choice.  Trevelino/Keller offers Arrow Exterminators an expertise in expanding brand reputation on both a national and local level.

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Through this partnership, Arrow Exterminators plans to strengthen its national presence as a family owned and operated pest control business, while continuing to act as a resource to the local communities it already serves.  Arrow Exterminators' collection of experts and thought leaders aim to educate both consumers and the industry on the always evolving nature of pest control and provide industry-leading approaches, such as the STEPS® Total Protection System. 

Recognized as the fourth fastest growing firm in the United States, Trevelino/Keller is often selected by companies because the firm's services cut across public relations, marketing and social media.  Drawn to Trevelino/Keller's dedicated consumer lifestyle practice, Arrow Exterminators ultimately chose Trevelino/Keller based on the agency's strength in local market media relations and its legacy of expanding some of the region's most popular brands, including The Weather Channel, Moe's Southwest Grill, Planet Smoothie and MindSpring.

"As we grow our company, Trevelino/Keller is a smart, strategic partner that offers us the right mix of services and experience," states Cynthia Mannes, Chief Marketing and Strategy Officer.  "We've seen examples of the firm's success in its public relations and marketing initiatives, and we are excited to see the innovative tactics they will use to help us tell our story."

Family owned and operated since 1964, Atlanta-based Arrow Exterminators protects consumers' homes from infestations with innovative and environmentally responsible services.  Arrow's STEPS® Total Protection System is an industry-leading approach, utilizing Integrated Pest Management, to identify the source of the problem and implement environmentally responsible treatments to resolve current and prevent future problems.

"Arrow Exterminators possesses a rich history, almost 50 years of tradition in the market and a demonstrated leadership position in the markets it serves," states Dean Trevelino, principal, Trevelino/Keller.  "They are tailor-fit for our practice largely because they have an infrastructure of engaged local offices that we can source almost in an instant.  That speaks to an incredibly unique infrastructure and culture."

About Arrow Exterminators
Family-owned and operated since 1964, Atlanta-based Arrow Exterminators is the seventh largest pest and termite control company in the United States, ranked by revenue. Arrow boasts a modern fleet of more than 1,200 vehicles, 77 service centers and revenues exceeding $125 million. With QualityPro Certification by the National Pest Management Association, the company offers innovative and environmentally responsible services to protect homes and businesses of customers in Alabama, Arizona, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. Visit www.arrowexterminators.com for more information.

About Trevelino/Keller
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and marketing. Recognized as one of the 30 best firms to work for in North America, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Franchising and Health. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of like-minded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched WheelhouseTK, a platform to bring experts together with unique skill sets in an effort to create a mutually rewarding community. For more information about the firm or if you have an interest in joining WheelhouseTK, visit www.trevelinokeller.com and www.wheelhousetk.com. For career placement, visit the firm's talent site, www.prstarbase.com.  

SOURCE Trevelino/Keller



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