Art Van Furniture Officially Gets Into Flooring Business WORLD OF FLOORS NOW KNOWN AS ART VAN WORLD OF FLOORS
WARREN, Mich., April 29, 2013 /PRNewswire/ -- Art Van Furniture, Michigan's largest furniture and mattress retailer, is officially in the floor covering business now known as Art Van World of Floors.
For the past two years World of Floors has been operating as a store within a store inside 16 Art Van locations throughout Metro Detroit. As of today, Art Van and World of Floors have taken this relationship to a new level and have become partners. Going forward, World of Floors is now Art Van World of Floors. Emil Pedick, founder of World of Floors, will remain CEO and President of the new entity.
"This is a logical co-branding evolution already in place," says Art Van Elslander, founder and chairman of Art Van Furniture. "This new partnership will now form a powerhouse brand combination offering consumers the best place to furnish their home all under one roof."
"As partners, we can now take advantage of Art Van's dominant marketing efforts, to grow sales in-store, at home and online," says World of Floors CEO Emil Pedick. "This is a win for Art Van Furniture and World of Floors, but most importantly for Michigan consumers."
The 16 World of Floor stores inside Art Van plus two freestanding stores in Metro Detroit employ 60 associates. For more information please visit worldoffloors.com.
About Art Van Furniture
Art Van Furniture is the Midwest's largest independent furniture retailer. The company operates 36 stores throughout Michigan, a full service e-commerce website, plus eight freestanding Art Van PureSleep bedding stores in Ann Arbor, Brighton, Canton, Kalamazoo, New Hudson, Rochester Hills, Sterling Heights and Troy, Michigan. Founded in 1959, the company is family-owned and headquartered in Warren, Michigan. Visit www.artvan.com for more information.
SOURCE Art Van Furniture