Art Van Furniture's Million Dollar Charity Challenge "Bonus Challenge" To Award $50,000 To Michigan Charities
Over 150 Michigan Non-Profits Given the Opportunity to Receive Funds; Challenge to Run from Thursday, May 16 at 7 p.m. - Thursday, May 30 at 11:59p.m.
WARREN, Mich., May 16, 2013 /PRNewswire/ -- The race is on! 150 Michigan charities have the chance to win $50,000 in grants as part of the 2013 Art Van Million Dollar Charity Challenge "Bonus Challenge" and the public can help choose the winners. The Bonus Challenge, which calls for each non-profit to secure the most online votes from members of the community, begins on Thursday, May 16 at 7 p.m. and continues through Thursday, May 30 at 11:59pm. Art Van Furniture will award $25,000 to the organization with the most votes; $15,000 to the charity with the second highest vote total and $10,000 to the third largest vote-getter.
Each organization is responsible for motivating their members, supporters and the community at large to cast votes online at artvancharitychallenge.com. The contest has been lively and intense during its two previous years, with organizations mounting creative voting campaigns that included videos, billboards and social media initiatives on Facebook, Twitter and YouTube.
"The spirit of competition among these deserving Michigan charities always proves to be as impressive as the depth of their devotion to the communities and families they serve all year long," said Art Van Elslander, founder and chairman of Art Van Furniture. "The Million Dollar Charity Challenge and the Bonus Challenge tremendously impact people's lives for the better."
All 150 Art Van Million Dollar Charity Challenge recipients, which focus on children, health and human services programs, are qualified to participate and win the Bonus Challenge. Since its inception in 2009, Art Van Furniture has raised an impressive $17.5 million through its challenge component.
Art Van Furniture is Michigan's largest furniture retailer and America's largest independent furniture retailer. The company operates 36 stores throughout Michigan, a full service e-commerce website, plus nine freestanding Art Van PureSleep bedding stores in Ann Arbor, Brighton, Canton, Kalamazoo, Midland, New Hudson, Rochester Hills, Sterling Heights and Troy, Michigan. Founded in 1959, the company is family-owned and headquartered in Warren, Michigan. Visit www.artvan.com for more information. Media can visit www.artvanepk.com.
SOURCE Art Van Furniture
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