The Location Based Marketing Association is an international association with the aim of supporting research, education and innovation in location-based communication and services. The goal is simple: Inform, exchange, instruct. This promotes the use and establishment of new services and offers of our member companies. Members of the LBMA include retailers, agencies, advertisers, media, software and service providers as well as mobile phone companies. Worldwide, there are 1200 active companies in the association.
Proximity Marketing - Important Part of Customer-centred Communication
Users nowadays are expecting a best-in-class experience in marketing and service: customer-centred, cross-channel, quick response to real time, context-sensitive, highly individualised and relevant at the right moment. Location-based marketing and especially proximity marketing take on an important role here. Proximity marketing identifies mobile users and responds in real time to mobile triggers (e.g. a change in location) with location-based and context-sensitive communication. Event venue provider Weser-Ems-Hallen, for example, uses an app developed by artegic and task communication to send out location-based restaurant vouchers and was thus able to increase the length customers stay at a venue. Proximity marketing is only at the beginning of its development, many scenarios are today only possible via an app, but this is bound to change in the near future.
Carsten Szameitat, CEO of the LBMA DACH says: "We are happy to welcome artegic as the newest member of the Location Based Marketing Association. As an international association, our goal is to promote research, education and innovation at the crossroads of man, location and media. A marketing specialist like artegic who focusses on customer-centred dialogue marketing perfectly fits our criteria with its more then 10 years of experience in marketing engineering. We look forward to our collaboration."
"Today, customer-centred marketing towards mobile users needs to take into consideration the user context and especially the user location. This applies in the real-time response to mobile triggers. Modern proximity marketing technologies like those of artegic must be able to precisely identify the location of a user even indoors and immediately output suitable communication measures via app push, SMS or mobile messenger. Proximity marketing and location-based marketing are very young disciplines and still offer a lot of room for innovative, new applications. We look forward to promoting these developments together with the Location Based Marketing Association", says Stefan von Lieven, CEO at artegic AG.
• Logo artegic (JPG)
• Logo artegic (EPS)
• Logo Location-Based Marketing Association (JPG)
• Portrait Stefan von Lieven (JPG)
• Portrait Carsten Szameitat (JPG)
• Photo von Lieven and Szameitat (JPG)
artegic AG - Know-how and Technology for Online CRM
artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, mobile and social media.
With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award for its trend-setting implementation of data privacy requirements.
Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as RTL, PAYBACK, Web.de, REWE, maxdome, Hyundai and the German Federal Ministries of Finance and Justice.
artegic is certified company-wide by TÜV Rheinland, according to the international standard for IT and Data Decurity ISO/IEC 27001.
Your contact at artegic:
Tel.: +49(0)228 22 77 97-57
SOURCE artegic AG