Artist Helps Turn Celebrity Trash into Treasure for Good This Earth Month, Glad's Online Upcycled Art Auction Raises Funds for Keep America Beautiful
OAKLAND, Calif., April 17, 2012 /PRNewswire/ -- The Glad Products Company is turning "trashed items" into works of art. In this case, celebrity trash. The makers of Glad® ForceFlex® Black Bag have partnered with acclaimed artist Jason Mecier to create custom artwork from the remnants of wild moments of Hollywood stars, including actress Amy Smart, actor Jesse Eisenberg, reality star Lauren Conrad, actress Emmanuelle Chriqui of "Entourage" and "iCarly's" Nathan Kress.
Mecier, a celebrated mosaic artist, has created four unique works of art from celebrity donations. Mecier also used unique finds from Keep America Beautiful's (KAB) Great American Cleanup™ events, the nation's largest cleanup effort. The mosaics will be auctioned during the "Mess to Masterpiece Auction, Presented by Glad® Black Bag" on eBay® at www.ebay.com/gladartauction from April 16-26, 2012 to support KAB's Great American Cleanups, in addition to more than three million Glad® ForceFlex® Black Bags that have been donated to cleanups nationwide.
"Creating portraits from items that people no longer want or need is my specialty," said Mecier. "I love that the materials for these pieces came from what might otherwise go to landfills but could now go to an art gallery. There are many creative ways to think differently about trash and take steps to reduce waste – my art is just one example of this."
The Wild Life
The auction is inspired by Glad's latest campaign – The Wild Life – that shows no matter how wild life gets, cleanup is in the bag. Consumers are invited to visit Facebook.com/Glad and watch as real life becomes the wild life with a unique family of six. Consumers can get in on the drama by creating their own sharable trailers for a chance to win $25,000 and other prizes and coupons, or follow the family's happenings on Twitter @GladWildLife.
"Whether it's a Great American Cleanup or turning trash into art, we're celebrating life's wild moments and cleaning them up," said Ryan Elvers, marketing manager for Glad. "We want to showcase the beauty in upcycling and inspire consumers to look for ways to turn trash into treasure, while also providing engaging content that illustrates and celebrates how wild our lives can be."
The GLAD Products Company
The GLAD Products Company is wholly owned subsidiary of The Clorox Company. The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com.
About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. This national nonprofit forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. Its national program, the Great American Cleanup is one of many initiatives that encourage people to care for communities through volunteer participation. To join the Great American Cleanup and let green start with you, visit www.kab.org.
SOURCE The Glad Products Company