Artists Taking Center Stage: TuneCore Announces 2015 Initiative To Further Support Artist Visibility To Fans, Music Industry Execs And Brands

TuneCore's Principle, "Get More Music to More People," expanded with "TuneCore Live" Concert Series and other Creative Programming

Feb 17, 2015, 09:45 ET from TuneCore

NEW YORK, Feb. 17, 2015 /PRNewswire/ -- Today, TuneCore, a leading digital music distribution and music publishing administration company has announced an ambitious initiative to further bolster high-profile exposure opportunities for artists. Through a series of live performances, special events and strategic brand partnerships, TuneCore will give artists the chance to be seen by even more fans, music supervisors and other industry executives. Primary brand partner Swisher Sweets has come on board with a broad commitment to support emerging artists. CraveOnline.com, Swinghouse, Ultimate Ears and Mirrored Media join Swisher Sweets to round out the initial sponsor brands, allowing TuneCore to develop a robust schedule of programming to be announced throughout the year.

"TuneCore has always been about getting independent artists' music in front of the world. This new program takes the core values of TuneCore and expands them into new areas of opportunity. 2015 for Tunecore is about more artists, more music, in front of more people in more ways," said Joe Cuello, Chief Creative Officer of TuneCore. "Additionally, through these programs we want to demonstrate to brands the value of partnering with TuneCore and our amazing roster of over a million account holders."

TuneCore Live: Hollywood

Earlier this year, TuneCore launched "TuneCore Live," a monthly concert series highlighting some of the best and brightest independent music talent today. Performances will occur on the last Wednesday of every month at Bardot in Los Angeles, one of Hollywood's most historic music landmarks, with the next performance scheduled for February 25th. The series is produced in partnership with Swisher Sweets, Swinghouse, Ultimate Ears, Mirrored Media and CraveOnline, who will be posting content from the shows to their millions of readers online.

"Swisher International is very excited to be sponsoring this creative initiative with TuneCore and the other organizations. Our flagship brand, Swisher Sweets, has always been very popular within the music industry and we are ecstatic to be supporting musicians within this platform," said John Miller, Sr. Vice-President of Sales and Marketing for Swisher International. "The TuneCore initiative will be the cornerstone of the Swisher Sweets Artist Project, which is a program to support and reward artists involved in many different endeavors as they work through the creative process."

"TuneCore Live" is the first of a number of planned special events and live performances that will be available to TuneCore Artists as the year goes on, and further events will be announced throughout 2015.

Looking Forward: 2015

Additional programming will concentrate on amplifying artists' visibility through support at well-known music festivals, special events and original programs aimed at getting content in front of listeners. At SXSW 2015, TuneCore will be hosting multiple showcases along with its partners featuring a diverse mix of talented TuneCore Artists. Later in the year look for other special events including a 10 episode web series called 'Convenience Store Sessions.'

TuneCore has always championed the artist, looking for creative ways to support its extensive community of talented indie artists representing all genres of music. This new initiative will help extend what TuneCore does through its online services and digital tools by creating on-the-ground experiences that provide high-profile exposure opportunities for TuneCore Artists.

About TuneCore

TuneCore brings more music to more people, while helping musicians and songwriters increase money-earning opportunities and take charge of their own careers. The company has one of the highest artist revenue-generating music catalogs in the world, earning TuneCore Artists $504 million on over 12 billion streams and downloads since inception. TuneCore Music Distribution services help artists, labels and managers sell their music through iTunes, Amazon Music, Spotify, Google Play, and other major download and streaming sites while retaining 100% of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration and worldwide royalty collection. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore is headquartered in Brooklyn, NY with offices in Burbank, CA, Nashville, TN and Boston, MA, and is backed by Opus Capital and Guitar Center. For more information, visit www.tunecore.com.

For information contact:
Alisa Finkelstein (afinkelstein@mww.com)
MWW, 212.827.3753

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SOURCE TuneCore



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