NEW YORK, May 25, 2016 /PRNewswire/ -- Today, aruliden announces the hire of Jennifer Ebert, an established innovation leader with vast expertise and experience in brand innovation. As Vice President of Design Strategy and Innovation, she will lead teams in developing brands and bringing products to market. Jennifer has worked with executives in brand strategy and innovation for 20 years across a range of industries, bringing a combination of insight, design and strategy to revitalize and create brands, as well as develop new products, services, and experiences.
She joins aruliden from What If Innovation Partners, where she was Director of The Impact Lab, a team dedicated to amplifying impact and innovation storytelling through design and digital research. During her tenure at What If, she developed breakthrough innovation solutions for clients such as American Express, Levi's, Marriott, and Hasbro. Before What If, she served as US Director of Innovation for global agency FutureBrand, headed the New York office of innovation agency Play, and began her career in advertising for a division of Arnold Worldwide.