NEW YORK, May 25, 2016 /PRNewswire/ -- Today, aruliden announces the hire of Jennifer Ebert, an established innovation leader with vast expertise and experience in brand innovation. As Vice President of Design Strategy and Innovation, she will lead teams in developing brands and bringing products to market. Jennifer has worked with executives in brand strategy and innovation for 20 years across a range of industries, bringing a combination of insight, design and strategy to revitalize and create brands, as well as develop new products, services, and experiences.
She joins aruliden from What If Innovation Partners, where she was Director of The Impact Lab, a team dedicated to amplifying impact and innovation storytelling through design and digital research. During her tenure at What If, she developed breakthrough innovation solutions for clients such as American Express, Levi's, Marriott, and Hasbro. Before What If, she served as US Director of Innovation for global agency FutureBrand, headed the New York office of innovation agency Play, and began her career in advertising for a division of Arnold Worldwide.
"We've admired the way Jennifer thinks for years," says Rinat Aruh, co-founder of aruliden. "As we continue to deliver on design focused product innovation, it was important for us to have someone whose expertise centers on design strategy, but more importantly bringing innovation to market."
Jennifer has served as a student advisor for Columbia University and is a board member of Radford University School of Communications, Pratt Design Incubator, and Parson's Verge Design Conference.
aruliden is a New York City-based award-winning agency that focuses on brand creation and product innovation. They represent a diverse range of clients in the luxury, lifestyle, and tech industries. Co-founded by Rinat Aruh and Johan Liden in 2006, aruliden is an internationally recognized agency with a unique approach to their work, merging marketing and design through their process of producting. aruliden is also a founding partner of "Tools at Schools," an early education initiative which partners schools and corporations to help students understand the value of design as a problem-solving tool in our everyday world. Johan and Rinat are also Faculty at the School of Visual Arts. www.aruliden.com
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